Science Communication and Public Engagement

What it is about

You will learn core concepts of science communication and public engagement and practically develop your own format for communicating research. In the end, you will know which formats and channels exist, how to address target groups, and you can prototype a digital format or event.

What you will be able to do

• Understand basic concepts of science communication
• Overview of media, platforms and formats
• Perform target audience analysis and outreach (personas)
• Apply methods of digital format prototyping
• Design your own format for science communication

What the module consists of

• Seminar with integrated exercisesConveying knowledge, discussion and practical application in developing own format ideas
• Work with practice partnersInvolvement of experts to guide format prototyping

Teaching method

• Input through lectures and assigned readingsConvey fundamentals, theories and examples
• Joint exercises and discussionsReflection on methods and deepening understanding in the group
• Practical prototyping with expertsDevelopment of a concrete format concept based on the TUM Format Prototyping Handbook
• Student presentationsTraining of communication and reflection skills and feedback from the group