Behavioral Economics meets real world challenges: An interdisciplinary project rally

What it is about

You engage with current questions of behavioral economics and apply them to societal or ecological challenges. In the end you can develop a detailed project concept, justify behavioral interventions and present the results to the target audience as well as document them in writing.

What you will be able to do

• Development of a detailed project plan
• Applying principles and tools of behavioral economics
• Presentation of results to specific target groups
• Creation of a well-structured written report
• Identifying and considering different stakeholder needs
• Avoidance of miscommunication in project management
• Analysis and assessment of basic management principles
• Derivation of recommendations and company-specific decisions

What the module consists of

• EinführungssitzungIntroduction of the current project topic and the relevant knowledge
• Projektarbeit (Einzel und Gruppe)Work on the case, development of the project plan and interventions
• PräsentationPresentation and discussion of the project results in front of an audience
• BerichtschreibungArticulation of the results in a written report

Teaching method

• VorlesungConveying the fundamental concepts of behavioral economics and project planning
• Flipped ClassroomDeepening and applying knowledge in interactive sessions
• GruppenarbeitCollaborative development and implementation of the project
• Peer-DiskussionenExchange, feedback and reflection on project ideas
• EinzelcoachingIndividual support with project questions
• PräsentationenTraining of communication and persuasive skills
• Report WritingWritten preparation and structuring of the results