What it is about
You will learn how companies can create value at scale with AI – strategically, technologically, organizationally and responsibly. In the end you will be able to design a comprehensive AI value-creation strategy (including tech stack, people approach and governance) for a concrete company and convincingly present its benefits as well as risks.
What you will be able to do
- Analyze real AI implementations and identify recurring success and failure patterns
- Evaluate strategic, technological, organizational and ethical-legal drivers for AI value creation (including the EU AI Act)
- Design a coherent AI value-creation playbook for a chosen company
- Justify and communicate expected benefits and risk-mitigation logic in a report and executive presentation
What the module consists of
- VorlesungDelivery of the compact theoretical foundations for AI value creation
- Case StudiesApplication of concepts to real corporate examples to promote analytical ability
- GastvorträgeInsights from practice and presentation of success and failure patterns
- BCG-Excursion / Live-DemonstrationenPractical examples on Generative AI, impact measurement and scaling strategies
Teaching method
- Lecturesprovide the theoretical basis for AI value creation
- Case studiesallow applying concepts to real cases
- Guest lecturesbring in current industry experiences and practical examples