Strategic Management and Economics

What it is about

You will learn the fundamentals of Strategic Management as well as central concepts of micro- and macroeconomics. By the end you will be able to analyze and evaluate strategic options and assess opportunities and risks depending on the economic environment.

What you will be able to do

• Apply basic concepts and tools of Strategic Management
• Analyze and compare different business strategies
• Transfer strategy options to real corporate situations
• Assess economic opportunities and risks for strategic decisions

What the module consists of

• VorlesungenDelivery of theoretical foundations by professors and practitioners
• Workshops/SeminareDiscussion and application of content in small groups on case studies
• UnternehmensbesuchePractical examples to illustrate management strategies and economic effects

Teaching method

• Vorlesung durch Professoren und PraktikerDevelopment of the theoretical background
• Workshops und SeminareTeamwork on case studies for application and discussion
• Case Studies / Best-PracticeTransfer of concepts to real situations and development of strategic options
• UnternehmensbesucheInsights into practical application, instruments used and effects of economic changes
• E-Learning / Moodle & interaktive PlattformenProvision of materials and support for virtual teamwork