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Strategic Management for Engineers

EI04004Pass Credit Requirement (does not count for the final grade)3 ECTSEnglishwinter semesterDepartment Computer Engineering
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will receive a practice-oriented overview of strategic planning and decision-making in a company. At the end you will be able to evaluate business ideas and products in the market environment and prepare informed management decisions.

What you will be able to do

  • Overview of strategic planning and decision-making processes
  • Knowledge of requirements for successful market positioning
  • Evaluation of products/business ideas under market and competitive aspects
  • Preparation of well-founded management decisions

What the module consists of

  • LectureConveying the content and discussion of strategy instruments and case studies

Teaching method

  • Intensive discussionsAnalysis of the advantages and disadvantages of specific strategy instruments
  • Case study discussionsApplication of the concepts to concrete company cases

Dates

LectureStrategic Management for Engineers

  • Wed09:45–11:15Theresianum, 0601, Hörsaal eben, ohne exp. Bühne (0506.EG.601)
    13× · 21.10.–03.02.
    • 21.10.
    • 04.11.
    • 11.11.
    • 18.11.
    • 25.11.
    • 02.12.
    • 09.12.
    • 16.12.
    • 23.12.
    • 13.01.
    • 20.01.
    • 27.01.
    • 03.02.

From the current semester, not binding.

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Official page in TUMonline · Details are not binding.