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Value Creation with AI at Scale: Strategy, Tech, People and Governance

MGT001485Pass Credit Requirement (does not count for the final grade)3 ECTSEnglishwinter semesterLehrstuhl für Strategie und Organisation (Prof. Welpe)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn how companies can create value at scale with AI – strategically, technologically, organizationally and responsibly. In the end you will be able to design a comprehensive AI value-creation strategy (including tech stack, people approach and governance) for a concrete company and convincingly present its benefits as well as risks.

What you will be able to do

  • Analyze real AI implementations and identify recurring success and failure patterns
  • Evaluate strategic, technological, organizational and ethical-legal drivers for AI value creation (including the EU AI Act)
  • Design a coherent AI value-creation playbook for a chosen company
  • Justify and communicate expected benefits and risk-mitigation logic in a report and executive presentation

What the module consists of

  • VorlesungDelivery of the compact theoretical foundations for AI value creation
  • Case StudiesApplication of concepts to real corporate examples to promote analytical ability
  • GastvorträgeInsights from practice and presentation of success and failure patterns
  • BCG-Excursion / Live-DemonstrationenPractical examples on Generative AI, impact measurement and scaling strategies

Teaching method

  • Lecturesprovide the theoretical basis for AI value creation
  • Case studiesallow applying concepts to real cases
  • Guest lecturesbring in current industry experiences and practical examples
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Official page in TUMonline · Details are not binding.