Health Communication

What it is about

You will get a compact introduction to the theoretical and practical foundations of (public) health communication. You will learn central concepts such as health literacy, risk and crisis communication, as well as campaign planning, and you will apply this knowledge in practical exercises and a group project.

What you will be able to do

• Know, explain and apply the fundamentals and theories of (public) Health Communication
• Explain health literacy and apply selected survey instruments
• Explain the basics of planning and evaluating health campaigns
• Explain and apply the basics of risk and crisis communication
• Independently design and implement communication products

What the module consists of

• PräsentationenConveying theory and impulses as a basis for discussions
• GruppendiskussionenReflection and exchange to deepen the content
• Fallanalysen / WHO-SimulationApplication of theoretical concepts to real or simulated situations
• Praktische Übungen / Media LabTesting methods and creation of communication products
• ProjektarbeitGroup project for design and implementation of a Health-Communication measure
• Peer-FeedbackMutual feedback to improve products and presentations

Teaching method

• PräsentationenIntroduction and structuring of the topics
• GruppendiskussionenDeepening and critical engagement
• Case-Analysen und WHO-SimulationPractice-oriented application of theories
• Praktische Übungen / Media LabHands-on creation of communication products
• ProjektarbeitTransfer of what has been learned into a feasible undertaking
• Collaborative Learning und Peer FeedbackPromotion of teamwork and mutual evaluation