Applied Strategy and Organization: Strategies for international Corporations

What it is about

You deal with strategies of international technology companies, in particular internationalization strategies and digital transformation. In the end you will be able to name central strategy concepts, apply theories and methods of strategic management, and analyze strategic decision processes in international corporations.

What you will be able to do

• Familiarity with strategies of international technology corporations
• Comparison of different theories and methods of Strategic Management
• Understanding relevant factors of internationalization processes
• Discussion of strategic management methods in real-world scenarios
• Explanation of how leaders make strategic decisions
• Analysis of past decision processes (e.g., market entry, cost calculation, business development, technological trends)

What the module consists of

• LectureConveying theoretical foundations and presentation of case studies by a board member of a large German company

Teaching method

• LectureIntroduction to theoretical foundations
• Case StudiesIllustration and application of concepts to practical examples
• Literature studyDeepening and reflection of lecture and case contents