What it is about
You will learn the fundamental principles of entrepreneurship from a global perspective. You will understand how entrepreneurial people and enterprises act, identify and develop opportunities, and implement growth strategies. In the end you will be able to explain central concepts such as business plan, strategic alliances and specific forms such as social or sustainability entrepreneurship.
What you will be able to do
- Define entrepreneurship and explain its role for the economy and society
- Understand fundamental psychological and cognitive processes of entrepreneurial action
- Explain fundamentals and concepts of entrepreneurial decision-making
- Analyze the role of human and social capital for entrepreneurs
- Describe growth models and growth paths of young companies
- Explain purpose and elements of a business plan
- Understand the importance of entrepreneurial action for existing companies (corporate entrepreneurship)
- Explain advantages and disadvantages of strategic alliances
- Describe special forms of entrepreneurship (social, sustainability)
What the module consists of
- LectureConveying basic knowledge and real-world examples
- Small-group workshopsApplying theoretical concepts to real entrepreneurial problems; fostering creativity and teamwork
- PresentationsIntroduction and discussion of workshop results before the audience
- Private literature workSupplement and deepen through scholarly literature
Teaching method
- Lectureprovides the fundamental knowledge and examples
- Discussionsdeepen understanding of the introduced concepts
- Workshopsenable practical application and teamwork experience
- Private readingprovides additional background knowledge from academic literature