Advanced Seminar Marketing, Strategy, Leadership & Management: Reputation Management

What it is about

You deal with the fundamentals and instruments of Reputation Management in organizations. You learn how reputation can be built, protected, evaluated and defended in crisis situations, and you apply methods practically using case studies and simulations.

What you will be able to do

• Increase the competitiveness of organizations while considering interpersonal competition
• Identify actions that jeopardize information security in a retail company
• Apply methods to ensure information security
• Implement measures for the organization of e-commerce and online marketing

What the module consists of

• SeminarDeepening of the topic through discussions, case studies and simulations
• SeminararbeitIndependent in-depth processing of a topic
• PräsentationPresentation and discussion of the seminar paper in the group

Teaching method

• In-class exercises and discussionsFor the deepening and application of concepts
• Practice-oriented case discussions and business simulationsTo analyze real situations and develop action competence
• Seminar paper and group presentationFor independent development, presentation and critical discussion of a topic