Advanced Seminar Marketing, Strategy, Leadership & Management: Gaining Competitive Advantage with AI

What it is about

You will learn how artificial intelligence can be strategically used to gain competitive advantages across various industries. In the seminar you will work in small groups on a concrete project from planning to scientific elaboration and presentation.

What you will be able to do

• Fundamental understanding of useful AI applications in strategic management
• Recognizing how companies use AI to generate competitive advantages
• Development and execution of an independent project plan
• Deepening of project management and teamwork competencies
• Strengthening scientific writing and presentation skills
• Promotion of academic and communicative competencies

What the module consists of

• Seminar (Präsenz)Kick-off with introduction to AI and strategy formation; subsequently group work to develop the project topic
• GruppenprojektIndependent development of a selected topic in pairs or groups of three

Teaching method

• Vortrag / Einführung (Kick-off)Conveying the fundamental elements of AI and strategic management
• Gruppenarbeit / ProjektarbeitJoint research, concept and case study development for practical application
• Diskussion / InteraktionPromotion of personal, professional and academic competencies through exchange
• Akademische LiteraturarbeitSystematic research and informed categorization of the topic