back to search

Generative AI in Business

MGT001383Specialization in Management6 ECTSEnglishsummer semesterProfessur für Digital Marketing (Prof. Hartmann)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn how Generative AI models can be used for marketing and social media. You will get an overview of current trends, learn to automatically generate text, image, and video data, and assess the quality and ethical implications of generated content. In the end you can implement an end-to-end Generative AI project to solve a real economic problem.

What you will be able to do

  • get to know various Generative AI models
  • apply methods for generating text, image, and video data
  • evaluate model outputs and compare with human content
  • develop an end-to-end project with Generative AI for a real business problem

What the module consists of

  • SeminarIntroductory lecture and subsequent discussion- and practice-oriented sessions; work on an individual case-study project

Teaching method

  • Lecture (introductory block)introduces Generative AI and trends
  • Seminar with discussionpromotes exchange, practical relevance, and interdisciplinary reflection
  • Code examples in R and Pythonenable practical implementation and traceability
  • Remote and on-site coachingsupports the project work and individual learning
No dates in the current semester
There are no course dates for this module this semester, or they haven't been matched yet.

Module ratings

No ratings for this module yet.

Rate this module

Only fill in the categories you can judge – for each one, either stars and text together or nothing at all.

Lecture
Tutorial
Exam

Reviews are automatically checked before they are published.

Official page in TUMonline · Details are not binding.