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Advanced Seminar Marketing, Strategy, Leadership & Management: Digital Transformation in Companies - Five Modules for Successful Change

MGT001409Specialization in Management6 ECTSEnglishWintersemester/SommersemesterLehrstuhl für Financial Accounting (Prof. Ernstberger)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You analyze central questions of digital transformation in companies and acquire scientific methods to examine transformation processes. In the end you can evaluate success factors and KPIs for transformation projects, assess successful corporate transformations, and write as well as present an independent scientific paper.

What you will be able to do

  • Evaluate success factors in transformation management
  • Derive transformation KPIs
  • Assess successful digital transformations
  • Write a scientific paper independently
  • Present results clearly and defend them in discussions

What the module consists of

  • VorlesungTheoretical foundations conveyed by practice experts
  • DiskussionDeepening and critical engagement with content
  • Gruppenarbeit/Case StudiesApplication of content to corporate cases
  • PräsentationCommunication and defense of one's own results

Teaching method

  • Vorlesung durch Praxisexpertin und GästeIntroduction to theory and practical relevance
  • DiskussionDeepening and reflection on the content
  • Gruppenarbeit an Case StudiesApplication of concepts to real corporate examples
  • PräsentationTraining of presentation and argumentative defense of the results

Dates

SeminarAdvanced Seminar Marketing, Strategy, Leadership & Management (MGT001409, englisch): Digital Transformation in Companies - Five Modules for Successful Change (Limited places)3 groups to choose from

  • ATue09:00–13:000714, Seminar (0507.EG.714)
    2× · 24.11.–01.12.
    • 24.11.
    • 01.12.
  • ATue09:00–13:00Z538, Seminarraum (0505.Z1.538Z)once on 08.12.
  • BThu09:00–12:000714, Seminar (0507.EG.714)
    2× · 26.11.–03.12.
    • 26.11.
    • 03.12.
  • BThu09:00–12:00Z538, Seminarraum (0505.Z1.538Z)once on 10.12.
  • CThu13:00–18:00Z538, Seminarraum (0505.Z1.538Z)once on 21.01.

From the current semester, not binding. You attend one of several groups; the timetable automatically suggests the one with the fewest clashes.

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Official page in TUMonline · Details are not binding.