What it is about
You will develop strategies for internationalization for German producers. In the end you will be able to identify and prioritize market opportunities, develop appropriate market entry and distribution strategies, and make decisions on local production based on commercial, legal and political due diligence.
What you will be able to do
- Understand the fundamentals of internationalization for German producers
- Identify and prioritize market opportunities
- Develop market entry strategies
- Recognize and meet the requirements for international markets
- Make decisions on local production based on commercial, legal and political due diligence
What the module consists of
- VorlesungConveying the theoretical backgrounds
- DiskussionDeepening the content
- GruppenarbeitApplication of the content and preparation of the seminar paper
- PräsentationConveying and presentation of learning outcomes
- ExkursionPractice-based deepening (in-person)
Teaching method
- VortragIntroduction to theory and content
- DiskussionDeepening and reflection
- GruppenarbeitPractical application of what was learned
- PräsentationCommunication and presentation of results