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Advanced Seminar Marketing, Strategy, Leadership & Management: Conducting empirical Consumer Research

MGT001454Specialization in Management6 ECTSEnglishWintersemester/SommersemesterProfessur für Marketing (N.N.)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

In this seminar you prepare for writing your master's thesis. You go through the entire process from identifying a research question through research design, data collection and analysis to submission of the work, and you practice presentations as well as academic writing.

What you will be able to do

  • Develop your own research question
  • Design a suitable research design for hypothesis testing
  • Construct a conceptual model with moderators/mediators/conditions
  • Apply the structure of a scientific paper (introduction, methods, results, etc.)
  • Present research results

What the module consists of

  • SeminarIntroduction to concepts and execution of group projects; weekly sessions
  • GruppenarbeitPractical implementation of a research project in groups of three
  • PräsentationFinal presentation of the group projects

Teaching method

  • VorlesungsanteileProvision of the theoretical foundations for writing the master's thesis
  • GruppenprojektePractical testing of research designs and data collection methods
  • Feedback-SessionsInterim presentations for progress assessment and improvement of the projects
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Official page in TUMonline · Details are not binding.