Pyxis/Technische Universität München/Management and Technology/Advanced Seminar Marketing, Strategy, Leadership & Management: Technology Marketing

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Specialization in Management–

Specialization in Management: Economics & Econometrics–Specialization in Management: Energy Markets–Specialization in Management: Finance & Accounting–Specialization in Management: Innovation & Entrepreneurship–Specialization in Management: Life Sciences Management & Policy–Specialization in Management: Management & Marketing–Specialization in Management: Operations & Supply Chain Management–

Specialization in Technology–

Electives in Management and/or Technology–

Catalogue of Elective Modules: Informatics–Project Studies–Other Electives in Management and/or Technology–

Double Degree Program HEC Paris–Master's Thesis–

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Advanced Seminar Marketing, Strategy, Leadership & Management: Technology Marketing

MGT001489Specialization in Management6 ECTSEnglishwinter semesterProfessur für Marketing and Technology (Prof. Finken)

AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You engage with research questions in the field of Technology Marketing. In the end you will be able to develop scientific hypotheses, plan and conduct experiments, and apply inferential statistics to the collected data, and present your results in a scientific paper and presentation.

What you will be able to do

Methodical handling of a scientific question in Technology Marketing
Theory development and hypothesis formulation
Planning and conducting experimental research
Data collection, analysis and interpretation using inferential statistical methods
Writing a scientific seminar paper
Professional presentation of research results
Preparation for advanced scientific work (especially master’s theses)

What the module consists of

LectureConveying basics and current research
Group discussionsDeepening and reflection of topics within the team
Experiment preparation, execution and evaluationPractical application of methodological knowledge
Development of a scientific paperApplication of theory development and empirical research
Peer ReviewingCritical appraisal of scientific works
Research presentationCommunication and defense of research results

Teaching method

LectureIntroduction to theory and methodology
Group discussionsExchange and discussion of research questions and designs
Preparation, execution, and evaluation of experimentsPractical training of experimental research steps
Development of a scientific paperApplication of scientific writing and argumentative standards
Peer reviewing of a scientific paperTraining in critical appraisal
Development of a research presentationPractice of professional presentation of results

What you should already know

Understanding of inferential statistics (R, Stata, Python or SPSS)
Experience with path analysis/SEM or PROCESS and survey methods
Strong interest in Technology Marketingrecommended

Assessment

Seminar paperPresentationPeer ReviewGroup workIndividuelle Leistung

The assessment consists of a paper and a presentation. Overall weight: 60% paper (of which Scientific Paper 40% and Peer Review 20%) and 40% research presentation. The paper and presentation are produced in group work (approximately 2–3 students); the peer review is an individual performance. The scientific paper should be 10–20 pages (max. 2000 words, excluding references, tables, appendix, figures; double-spaced, APA 7). The peer review comprises about 500–600 words (double-spaced, APA 7). The presentation comprises 10–15 slides and lasts 15 minutes; follow-up questions will be asked. All usual aids are allowed. The use of generative AI must be disclosed.

Exam date25.01. · 09:00–18:00Ort/Zeit nicht bekannt

Reading list

Rucker, D. D. & Petty, R. E. - On the evolution of psychological theory: Advancing from empirical effects to single‐process explanations to multi‐process models.
Lee, K. M. - Presence, explicated.
Milgram, P. & Kishino, F. - A taxonomy of mixed reality visual displays.
Hayes, A. F., Montoya, A. K. & Rockwood, N. J. - The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling.
Elder, R. S. & Krishna, A. - A review of sensory imagery for consumer psychology.
Maglio, S. J. - Psychological distance in consumer psychology: Consequences and antecedents.

Dates

SeminarAdvanced Seminar Marketing, Strategy, Leadership & Management: Technology Marketing (MGT001489, englisch) (Limited places)4 groups to choose from

ATue09:00–18:000514, Seminarraum (0505.EG.514)once on 27.10.
ATue09:00–16:000514, Seminarraum (0505.EG.514)once on 08.12.
BThu09:00–16:000514, Seminarraum (0505.EG.514)once on 15.10.
CFri09:00–16:000514, Seminarraum (0505.EG.514)once on 16.10.
DMon09:00–16:00
0514, Seminarraum (0505.EG.514)
3× · 19.10.–25.01.
- 19.10.
- 26.10.
- 25.01.
DMon09:00–18:00
0514, Seminarraum (0505.EG.514)
2× · 02.11.–07.12.
- 02.11.
- 07.12.
DMon09:00–13:000514, Seminarraum (0505.EG.514)once on 09.11.

From the current semester, not binding. You attend one of several groups; the timetable automatically suggests the one with the fewest clashes.

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