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Public Opinion Research Methods

SOT86131Elective Area in Methods6 ECTSEnglishsummer semesterDepartment Governance
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn methods and practice of opinion research, with a focus on the methodological lifecycle of surveys: research design, sampling, question formulation, data collection and analysis. In the end you will be able to locate, process and analyze survey data using quantitative methods, as well as interpret and present research results scientifically.

What you will be able to do

  • Describe theoretical foundations and current relevance of opinion research
  • Explain and critically assess core survey methods
  • Elucidate survey design, sampling strategies and measurement validity
  • Find, access and analyze empirical data from public opinion archives
  • Formulate theoretically grounded research questions and test hypotheses
  • Interpret descriptive patterns and group differences in survey data
  • Communicate results scientifically

What the module consists of

  • SeminarConveying theoretical concepts and analytical frameworks for opinion research and data quality
  • Praktische ÜbungenApplication of concepts in data management, analysis with R and result interpretation

Teaching method

  • Präsenz-/Online-/Blended-FormateFlexible delivery depending on pedagogical suitability
  • Seminarische EinheitenIntroduction to theory and analysis concepts
  • Praktische ÜbungssitzungenActive application: data access, preparation and analysis with statistical software
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Official page in TUMonline · Details are not binding.