back to search

Political Communication in a Changing World

SOT82116Electives3 ECTSEnglishsummer semesterDepartment Governance
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You learn how media influence political opinion formation, election campaigns and public debates: from classical theories on agenda-setting and framing to current topics such as polarization, disinformation and the role of entertainment. By the end you will be able to analyze political communication strategies, contextualize them across countries and practically implement your own campaigns.

What you will be able to do

  • Explain key concepts, theories and models of political communication
  • Understand the role of media in democracies and compare different communication systems
  • Analyze the influence of media, elections and campaigns on public opinion
  • Apply theoretical frameworks to the analysis of real cases
  • Critically evaluate media bias, polarization and disinformation
  • Compare communication strategies between countries
  • Develop and present a political communication campaign
  • Conduct peer-review and practice self-reflection
  • Summarize knowledge and learning experiences in a structured portfolio
  • Work effectively in teams and demonstrate media literacy
  • Formulate arguments clearly and persuasively in writing and speaking
  • Critically assess media narratives and political messages with evidence
  • Adapt strategies to different media formats and target groups
  • Demonstrate independent learning and critical thinking

What the module consists of

  • SeminarVermittlung von Theorie, Diskussionen, Workshops und Gruppenarbeit; Grundlage für Portfolio-Arbeit und Projekte
  • Workshops/Case StudiesPraktische Anwendung von Theorien, Analyse realer Fallbeispiele und Übungen zu Medienwirkungen und Kampagnen
  • GruppenprojekteEntwicklung einer politischen Kommunikationskampagne inklusive multimedialer Umsetzung
  • Selbststudium/PortfolioUnabhängige Recherche, schriftliche Reflexionen und Zusammenstellung des Lernportfolios

Teaching method

  • Kurzvorträge und DiskussionenVermittlung zentraler theoretischer Rahmen und kritische Auseinandersetzung mit Literatur und Beispielen
  • Workshops und FallanalysenAnwendung von Theorien in praktischen Übungen und Vertiefung analytischer Fähigkeiten
  • Kollaboratives Arbeiten und Peer-FeedbackFörderung von Teamarbeit, Evaluationsfähigkeit und konstruktiver Rückmeldung
  • Unabhängige Forschung und reflektierendes SchreibenDokumentation des Lernfortschritts und Förderung selbstgesteuerten Lernens durch ein Portfolio
No dates in the current semester
There are no course dates for this module this semester, or they haven't been matched yet.

Module ratings

No ratings for this module yet.

Rate this module

Only fill in the categories you can judge – for each one, either stars and text together or nothing at all.

Lecture
Tutorial
Exam

Reviews are automatically checked before they are published.

Official page in TUMonline · Details are not binding.