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Entrepreneurship for Small Software-oriented Enterprises

IN9006Support Electives2 ECTSEnglishsummer semesterDepartment Computer Science
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You learn the fundamentals of founding and managing a small, software-oriented company. In the end you will be able to design business models, conduct market and SWOT analyses, develop a three-year financial plan, and present your start-up idea persuasively.

What you will be able to do

  • Utilize Business Model Canvas
  • Conduct SWOT analysis of the business model
  • Develop a three-year financial plan
  • Present the start-up idea

What the module consists of

  • LectureConveying fundamental knowledge about techniques for market analysis, financial planning, business plan development, and unique selling proposition
  • Group work/PresentationApplying the learned knowledge in case studies and team presentations with 3–4 people

Teaching method

  • Lectures with slidesfor the introduction and transmission of foundational knowledge
  • Group work with presentationsfor practical application and feedback by team and instructors
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Official page in TUMonline · Details are not binding.