Innovationsentwicklung in der Gesundheitsbranche

What it is about

You will learn how to systematically develop, validate, and assess the market and customer relevance of innovations in the healthcare sector – with a focus on medical technology and medical imaging. By the end of the module you will have a validated innovation idea including a Value Proposition and Business Model Canvas that can serve as a basis for a potential startup.

What you will be able to do

• Assess the innovativeness of an idea
• Systematically validate innovation and market potential
• Conduct Innovation Games for idea and solution generation
• Apply Business Model Canvas and Value Proposition Canvas
• Use methods of product and project management
• Explain the structure of the medical technology market and reimbursement system
• Explain the basic principles of business development in biomedicine
• Transform an invention into a validated innovation
• Present and defend the innovation to the target audience in a convincing way

What the module consists of

• ProjektarbeitCentral examination format: team project with idea generation, validation and elaboration
• Innovation Games und begleitende ÜbungenIdea generation and application of validation tools
• Vorlesungsanteile (Präsentation)Conveying theory, methods and market fundamentals
• Präsentationen (Zwischen- und Abschlusspräsentation)Presentation of the clinical problem, user value and defense of the idea

Teaching method

• Vorlesung/PräsentationIntroduction to theory, principles, methods and market fundamentals
• Übungen und Innovation GamesApplying and deepening concepts as well as generating/validating ideas
• Teamprojekte in Zusammenarbeit mit UniversitätsklinikenWorking on real tasks and obtaining clinical feedback