Pyxis/Technische Universität München/Management and Technology/Advanced Seminar Marketing, Strategy, Leadership & Management: CSR and Sustainability of Family Firms

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Specialization in Management: Economics & Econometrics–Specialization in Management: Energy Markets–Specialization in Management: Finance & Accounting–Specialization in Management: Innovation & Entrepreneurship–Specialization in Management: Life Sciences Management & Policy–Specialization in Management: Management & Marketing–Specialization in Management: Operations & Supply Chain Management–

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Advanced Seminar Marketing, Strategy, Leadership & Management: CSR and Sustainability of Family Firms

MGT001335Specialization in Management6 ECTSEnglishwinter semesterProfessur für Familienunternehmen, deren Kultur und Eigentümer (Prof. Richards)

AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn how family businesses respond to social and environmental challenges and what role family ownership plays for CSR and sustainability. By the end you will be able to assess how family firms implement CSR, identify barriers and opportunities, and derive concrete actions as well as research questions.

What you will be able to do

Understand and critically reflect the role of family ownership for CSR and sustainability
Understand non-financial incentives of family entrepreneurs for CSR and sustainability
Reflect barriers to promoting CSR and sustainability in family businesses
Compare insights from interviews with medium-sized family firms with research literature
Evaluate actions of individual family firms to promote CSR and sustainability
Identify sustainable opportunities for family businesses
Research, understand, synthesize and apply literature
Present and discuss results academically

What the module consists of

Advanced SeminarDeep engagement with theory and empirical data; creation of a scientific essay and presentation
Interviews with family businessesEmpirical data collection: 1-hour semi-structured interview per student
PresentationIntroduction and discussion of the seminar papers before an academic audience

Teaching method

Lectures with PowerPointConveying theoretical foundations
Discussion of scholarly literatureDeepening and critical examination of research results
Group work and breakout sessionsJoint reflection and application of theories
Exercises in every sessionDirect application of what has been learned
Guest lecturesPractical insights into theoretical perspectives
Multimedia and case studiesAdditional real-life inputs to supplement theory
Online tools (Polls, Zoom)Support for student interaction and discussions

What you should already know

Fluency in spoken and written Englishrecommended

Assessment

Written essayPresentationInterview

The achievement consists of a scientific essay (80%) and a presentation (20%). For the essay you will research literature and conduct a one-hour semi-structured interview with the owner of a medium-sized family business; you must analyse interview results scientifically, draw conclusions, and name questions for future research. In the presentation you present your results and answer technical questions. Duration and tools are not specified.

Reading list

Berrone, P.; Cruz, C.; Gomez-Mejia, L. R.; Larraza-Kintana, M. - Socioemotional Wealth and Corporate Responses to Institutional Pressures: Do Family-Controlled Firms Pollute Less? (Administrative Science Quarterly, 2010)
Berrone, P.; Cruz, C.; Gomez-Mejia, L. R. - Socioemotional wealth in family firms: Theoretical dimensions, assessment approaches, and agenda for future research (Family Business Review, 2012)
Campopiano, G.; De Massis, A. - Corporate social responsibility reporting: a content analysis in family and non-family firms (Journal of Business Ethics, 2014)
Campopiano, G.; De Massis, A.; Chirico, F. - Firm Philanthropy in Small- and Medium-Sized Family Firms: The Effects of Family Involvement in Ownership and Management (Family Business Review, 2014)
Cruz, C.; Larraza-Kintana, M.; Garcés-Galdeano, L.; Berrone, P. - Are family firms really more socially-responsible? (Entrepreneurship Theory and Practice, 2014)
Deephouse, D. L.; Jaskiewicz, P. - Do family firms have better reputations than non‐family firms? (Journal of Management Studies, 2013)
Dyer, W.; Whetten, D. - Family Firms and Social Responsibility: Preliminary Evidence from the S&P 500 (Entrepreneurship Theory & Practice, 2006)
Gomez-Mejia, L. R.; Cruz, C.; Berrone, P.; De Castro, J. - The Bind that Ties: Socioemotional Wealth Preservation in Family Firms (Academy of Management Annals, 2011)
Kellermanns, F. W.; Eddleston, K. A.; Zellweger, T. M. - Extending the socioemotional wealth perspective: A look at the dark side (Entrepreneurship Theory and Practice, 2012)
Le Breton-Miller, I.; Miller, D. - Family firms and practices of sustainability: A contingency view (Journal of Family Business Strategy, 2016)
Miller, D.; Le Breton-Miller, I. - Managing for the long run: Lessons in competitive advantage from great family businesses (Harvard Business Press, 2005)
Richards, M. - When do Non-financial Goals Benefit Stakeholders? Theorizing on Care and Power in Family Firms (Journal of Business Ethics, 2022)
Richards, M.; Zellweger, T.; Gond, J. P. - Maintaining moral legitimacy through words and worlds: an explanation of firms' investment in sustainability certification (Journal of Management Studies, 2017)
Spence, L. J. - Small business social responsibility: Expanding core CSR theory (Business & Society, 2016)

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