Advanced Seminar Marketing, Strategy, Leadership & Management: New Tech Venture Marketing

What it is about

You develop a marketing communications concept for the presentation and promotion of a new technology-oriented startup. At the end you will be able to analyze and present the offering, identify target groups for a first test market, formulate suitable core messages, and select appropriate media and channels.

What you will be able to do

• Create a marketing communications plan for a New-Tech Venture
• Analyze and present a tech-oriented solution
• Define preferred target groups for the first test market
• Develop messages for the main target groups
• Adapt suitable media and channels for disseminating the message
• Improve written and oral presentation skills

What the module consists of

• Frontalvorlesungconveys fundamentals and inputs
• Diskussionen im Kursdeepens understanding and fosters reflection
• Gruppenarbeitcentral mode of work for developing the communications plan (also outside of on-site times)
• Selbst erstellte Fallstudienapplying what has been learned to concrete examples

Teaching method

• Frontal lecturesconveying concepts and structured inputs
• In-class discussionsexchange, reflection and deepening of content
• Group work (during and mainly outside sessions)joint development of the marketing plan and practical application
• Self-made case studiesapplication and practice on realistic examples