Advanced Seminar Marketing, Strategy, Leadership & Management: Platform Law and Marketing Compliance

What it is about

You deal with legal questions around digital platforms and the data economy (e.g., online marketplaces, social networks, intermediary services). In the end you will understand the legal framework and be able to assess the economic effects of corporate and innovation strategies on platform markets as well as analyze current cases and regulatory initiatives.

What you will be able to do

• Understand the fundamentals of how digital platforms work and the legal framework
• Capture the economic effects of competition and innovation strategies
• Apply knowledge to assess current cases and legislative projects
• Analyze specific challenges on digital platform markets and identify anti-competitive practices

What the module consists of

• BlockseminarIntroductory session, group work, individual supervision, final presentation

Teaching method

• EinführungsveranstaltungConveying scientific working techniques, literature research and fundamentals of legal assessment
• GruppenarbeitPreparation of the written seminar paper and preparation of the presentation
• BetreuungsveranstaltungDiscussion of interim milestones and guidance for completing the papers
• Präsentation mit DiskussionPractice in giving talks and critical engagement with the works of other groups