Advanced Seminar Marketing, Strategy, Leadership & Management: Augmented and Virtual Reality

What it is about

You will engage with augmented and virtual reality from a technological and research-oriented perspective. In the end, you will be able to methodically address a scientific question on AR/VR in small groups, plan and conduct an experiment, as well as analyze the data and present the results in a seminar paper and presentation.

What you will be able to do

• Methodical handling of a scientific research question in Technology Marketing
• Understand the basics of theory formation
• Formulate and refine hypotheses
• Design and conduct experiments independently
• Analyze and interpret data with inferential statistical methods
• Document results in a scientific seminar paper
• Professionally present results in a research presentation
• Preparation for further academic work (e.g., master thesis)

What the module consists of

• LectureConveying the technological fundamentals and research topics
• Group discussionsDiscussion and reflection on research questions and designs
• Preparation, execution and evaluation of experimentsPlanning, conducting and evaluating empirical investigations
• Preparation of a scientific paperJoint creation of the seminar paper
• Preparation of a research presentationPreparation of the final presentation

Teaching method

• LectureIntroduction to theory and research backgrounds
• Group discussionsDevelopment and deepening of questions in a team
• Prüfungsexperimente (Vorbereitung, Durchführung, Auswertung)Application of experimental methods and empirical analysis
• Schreiben einer wissenschaftlichen ArbeitTraining scientific practice and communication
• Erstellen einer ForschungspräsentationPresentation and discussion of research results