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Career Foundation in Marketing & Management

MGT001513Specialization in Management3 ECTSEnglishsummer semesterProfessur für Marketing and Technology (Prof. Finken)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You learn to systematically plan and reflect on your professional career in the field of Marketing & Management. Through lectures by industry experts and accompanying theory you deepen strategic decision principles for your own career and practice documenting feedback and making it usable for your career path.

What you will be able to do

  • Deepen understanding of different industries and market situations
  • Plan and strategically manage your own career
  • Expand your network with industry experts
  • Incorporate and reflect on feedback from experts
  • Weekly structure and reflect in writing

What the module consists of

  • Seminar / VorlesungsreiheInput from professors and invited industry experts; basis for the weekly reflection reports
  • Präsentationfinal presentation of one’s own career development (15 minutes)

Teaching method

  • Domain KnowledgeConveying current industry developments and individual insights from guest speakers
  • Methodische KompetenzStructured approach to career planning and systematic written work
  • Scientific PracticeApplication of psychological concepts (e.g., cognitive dissonance, self-determination, habits) in individual reflection reports
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Official page in TUMonline · Details are not binding.