Neuroscience for Business and Management

What it is about

In this seminar you will learn how neuroscientific insights can improve leadership and collaboration. You will receive foundations about the brain, learn to apply neuroleadership in three areas (emotions, cognition, meaning/trust) and get an outlook on Brain Capital and the protection of brain performance. At the end you will be able to make neuro-aware decisions, manage stress and focus, and design change interventions.

What you will be able to do

• Basic understanding of the structure and function of the brain
• Apply methods for investigating and influencing the brain
• Brain-conscious decision making substantiated in writing
• Give feedback and assess without triggering threat responses
• Use motivational factors in teamwork
• Manage stress and deliberately control focus
• Design change interventions based on neuroscientific insights
• Lead more effectively as a manager and lead teams

What the module consists of

• VorlesungConveying the theoretical foundations and core concepts
• GruppenarbeitDevelopment, application and reflection of the concepts in teams
• EinzelarbeitPersonal preparation and deepening of the content

Teaching method

• VorlesungenConveying the background knowledge and theoretical frameworks
• GruppenarbeitApplication, comparison and evaluation of the approaches in practice
• EinzelarbeitPersonal deepening and preparation for the examination performances