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Extended Reality for Value Creation for Businesses

MGT001523Specialization in Management6 ECTSEnglishwinter semesterProfessur für Marketing and Technology (Prof. Finken)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You work in interdisciplinary teams on concrete XR solutions for operational value creation. The module conveys fundamentals of AR/VR technologies, business value and adoption, as well as simple prototyping capabilities (Unity) and ends with a mandatory three-day on-site hackathon, in which you develop and present an MVP.

What you will be able to do

  • Explain XR concepts and assess deployment potential in companies
  • Analyze value creation along customer journeys and in organizations
  • Structure XR business use-cases and formulate clear value propositions
  • Create business case calculations
  • Interdisciplinary project management and team communication with industry partners
  • Apply design-thinking methods for idea generation and evaluation
  • Use basic XR development workflows (e.g., Unity) to create a prototype
  • Present XR solutions with justification, including assumptions, benefits, limits and feasibility

What the module consists of

  • Lectures (live in VR and via Teams)Provision of fundamentals and inputs; central information delivery
  • Industry guest lecturesPractical examples and connection points for team projects
  • Group discussions and breakout sessions in a shared VR classroomInteractive exchange, idea development and feedback
  • Design-thinking and ideation workshopsMethods for generating and refining solution ideas
  • Hands-on XR prototyping (Unity)Technical implementation and iteration of prototypes
  • Interdisciplinary, cross-border team project (TUM & ETH)Application of learned material to a concrete use case
  • Three-day on-site hackathon (mandatory)Intensive implementation and iteration phase; completion of the module
  • Final pitch presentationFinal presentation to industry and instructors

Teaching method

  • Live sessions in VR and via TeamsTheory delivery and joint sessions regardless of location
  • Industry guest sessionsBringing in real-world use cases as a basis for project work
  • Group work in VR breakoutsFostering collaboration and discussion in small teams
  • Design-thinking workshopsStructured idea finding and evaluation of solution concepts
  • Hands-on prototyping with UnityPractical implementation and technical learning by building
  • On-site hackathonIntensive, collaborative implementation and validation of prototypes

Dates

SeminarExtended Reality for Value Creation for Businesses (MGT001523, englisch) (Limited places)4 groups to choose from

  • AThu08:00–18:00Ort/Zeit nicht bekanntonce on 19.11.
  • BFri08:00–12:00Online: Videokonferenz
    9× · 02.10.–18.12.
    • 02.10.
    • 09.10.
    • 16.10.
    • 23.10.
    • 30.10.
    • 06.11.
    • 13.11.
    • 04.12.
    • 18.12.
  • BFri08:00–18:00Ort/Zeit nicht bekanntonce on 20.11.
  • CFri08:15–09:45Online: Videokonferenzonce on 25.09.
  • DSat08:00–18:00Ort/Zeit nicht bekanntonce on 21.11.

From the current semester, not binding. You attend one of several groups; the timetable automatically suggests the one with the fewest clashes.

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Official page in TUMonline · Details are not binding.