Advanced Seminar Marketing, Strategy, Leadership & Management: Sustainable Consumption

What it is about

You engage with current research topics on sustainable consumption, consumers in the digital environment, and methods of consumer research. In the end you will be able to structure a scientific topic independently, obtain relevant literature, write a scientific seminar paper, and present the results convincingly as well as moderate discussions.

What you will be able to do

• write a scientific seminar paper
• obtain relevant literature
• process topics in a structured way
• present research results
• answer audience questions
• moderate discussions

What the module consists of

• SeminarCentral role: analysis of current research works, presentations and written elaborations

Teaching method

• Assignment of current research articlesServes to engage with the state of research and as a basis for presentations and the seminar paper
• Student presentationsTrains presentation of one's own analysis and moderation of discussions
• Written elaboration (seminar paper)Practices scientific writing, structuring and critical analysis
• Supervision by the instructorSupports topic choice, literature work, scientific writing and presentation techniques