Case Study Seminar in Managing business models, growth, and disruption

What it is about

You learn how and why companies grow and business ideas change — without it always requiring technological innovations. In the end you will be able to analyze, assess and design business models or growth strategies and evaluate their future viability.

What you will be able to do

• Explain and apply theories of business models, growth and disruptive innovation
• Interpret and categorize the behavior and performance of entrepreneurial firms
• Compare and judge existing business model solutions
• Design new business models and evaluate them for environmental changes
• Strengthen diagnostic, analytical and critical thinking skills
• Improve oral argumentation and presentation skills

What the module consists of

• Seminar/ÜbungDiscussions, case studies and exercises for applying and deepening the content
• GruppenarbeitJoint analysis of a company and production of a group paper as well as a poster
• PräsentationenShort presentations and poster presentation to foster oral skills

Teaching method

• Diskussionen (gemeinsam mit Dozierenden)for the joint development of content and reflection on the literature
• Kurzpräsentationen und Whiteboardarbeitto structure concepts and negotiate in the group
• Vorbereitung in Einzel- und Gruppenarbeitensures cumulative learning and active participation
• Übungen im Entrepreneurship Centerpractical application and further development of the content