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Advanced Seminar Management & Marketing: Digital Marketing

MGTHN0079Electives in Management6 ECTSEnglishwinter semesterLehrstuhl für Digital Marketing (Prof. Meißner)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

In the seminar you explore research questions related to privacy in Virtual Reality. You will learn to critically analyze scientific literature, identify research gaps, formulate your own research questions, and communicate them in writing and orally.

What you will be able to do

  • Working with scientific literature
  • Systematic literature search / review
  • Presenting and defending research results
  • Structuring and writing a seminar report

What the module consists of

  • Introductory lecturesProvision of central topics to prepare for the seminar paper
  • Group workJoint work on a research topic and development of the seminar paper
  • PresentationsPresentation and discussion of results in front of fellow students

Teaching method

  • Introductory lecturesBrief introduction to the topic in an efficient form
  • Group workEnables collaborative learning and in-depth treatment of a topic
  • Presentations and discussionsRegular feedback and reflection on one's own work through presentation and discussion
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Official page in TUMonline · Details are not binding.