Modules

52 results

Electives in Management52

Advanced Seminar Finance & Accounting: Current research Topics in Digital FinanceNo ratings for this module yet.Wahlkatalog: Digital EnterprisesIn this seminar you will select a current research topic from the field Digital Finance and based on that create a comprehensive literature review as well as a scientific elaboration. At the end you will be able to critically summarize the most important scientific contributions to the chosen topic, systematically answer research questions and place the results in a financial science context.6 ECTSruns this semesterWIHN0013Advanced Seminar Innovation & Entrepreneurship: Organization StudiesNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou engage with current questions of how organizations cope with pressure from AI, sustainability, talent mobility and crises. You learn theoretical approaches to organization studies and apply them to analyze a theory-based research question or a practical organizational problem.6 ECTSruns this semesterMGTHN0212Advanced Seminar Innovation and Entrepreneurship: Topics in Corporate EntrepreneurshipNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou engage with Corporate Entrepreneurship: fundamentals, strategies and practical approaches to promote and sustain entrepreneurial action in established companies over the long term. At the end you can critically analyze research literature, identify research gaps and formulate your own scientific questions.6 ECTSruns this semesterWIHN0028Advanced Seminar Management & Marketing: Customer Relationship ManagementNo ratings for this module yet.Other Electives in ManagementYou learn how companies strategically shape customer relationships to be profitable in the long term. In the end you will be able to apply CRM theories and frameworks to practical situations, calculate CLV, and develop a research-relevant, managerially relevant project based on literature as well as interviews.6 ECTSruns this semesterMGTHN0188Advanced Seminar Management & Marketing: Emotional Measurement for Consumer ResearchNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will learn how emotions are measured and interpreted in consumer research and marketing. You will acquire practical skills for recording skin conductance (electrodermal activity) and for the automated analysis of facial expressions, and you will conduct your own small experiment, analyze the data, and document the results.6 ECTSruns this semesterMGTHN0209
47 more in Electives in ManagementAdvanced Seminar Management & Marketing: Eyetracking and Decision MakingNo ratings for this module yet.Other Electives in ManagementYou will learn how to plan, conduct and evaluate Eyetracking experiments. In the end you will be able to independently formulate a research question, implement a small Eyetracking experiment in the lab, statistically analyze the data and present as well as document the results in writing.6 ECTSruns this semesterMGTHN0116Advanced Seminar Management & Marketing: Strategic ManagementNo ratings for this module yet.Other Electives in ManagementYou prepare for the master thesis by learning to search for, understand and analyze scientific literature and to apply appropriate methods for data collection and data analysis. You also learn to structure, write and present your results to an academic audience and to discuss them.6 ECTSruns this semesterMGTHN0071Advanced Seminar Management & Marketing: Virtual Reality Applications in Marketing ResearchNo ratings for this module yet.Other Electives in ManagementYou will design, technically implement, and empirically test VR-supported experiments for market research. In the end you will be able to develop VR scenarios with Unity and C#, plan study designs, collect data, and present and technically document your results.6 ECTSruns this semesterMGTHN0183Advanced Seminar Operations & Supply Chain Management: ForecastingNo ratings for this module yet.Wahlkatalog: Digital EnterprisesThe seminar covers current research topics and modern applications in forecasting. You will learn to apply and critically evaluate advanced forecasting models, methods for model selection, feature engineering for time series, probabilistic forecasts and explainability approaches.6 ECTSruns this semesterMGTHN0205Advanced Seminar Operations & Technology: Smart TransportationNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou engage with current research topics in Smart Transportation and Transportation Analytics. In the seminar you learn methods for forecasting, representation learning, optimization and control, reinforcement learning for mobility, causal learning, and emerging AI topics, and you can critically present and discuss research papers.6 ECTSruns this semesterMGTHN0208Agentic AI in Modern BusinessNo ratings for this module yet.Other Electives in ManagementYou will learn how modern Agentic AI works and how to design and implement LLM-based agents. In the end you will be able to build agents with context management, memory, tool usage, planning and reflection and complete a small Agentic-AI project.3 ECTSruns this semesterMGTHN0211Campus Challenge: Successful Investing with AI and Large Language ModelsNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou develop in a group a systematic equity investment strategy that uses AI techniques and/or Large Language Models (LLMs) or advanced chatbots. In the end you can justify, implement, evaluate, and scientifically document and present an empirically grounded strategy.6 ECTSruns this semesterMGTHN0122CEO Strategy SeriesNo ratings for this module yet.Wahlkatalog: Digital EnterprisesIn this module you meet CEOs and managers of real companies and gain insights into their strategic decisions—from internationalization to M&A to digital transformation and data-driven business models. By the end you will be able to analyze companies and leaders as strategists and link gained theory with practical dialogues.6 ECTSruns this semesterMGTHN0130Digital Business ModelsNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou learn how digital technologies are changing industries and what opportunities arise from them for new business models and value creation. In the end you can design digital business model innovations, manage customer orientation and digital transformation, and assess revenue models and ethical/regulatory aspects.6 ECTSruns this semesterMGTHN0206Digital FinanceNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will receive a comprehensive overview of the field Digital Finance, including current developments such as Robo-Advisors, Crowdfunding, Digital Payments, Cryptocurrencies and underlying digital technologies (e.g., Big Data, Machine Learning, Blockchain). By the end you will be able to assess the opportunities and risks of digital financial products and evaluate their impact on financial market stability and market efficiency.6 ECTSruns this semesterWIHN0012Inventory ManagementNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou learn methods and models for controlling inventory in supply chains. In the end you will be able to analyze inventory problems, apply common inventory control policies and optimize their parameters, as well as use stochastic models to determine safety stocks.6 ECTSruns this semesterWIHN0019Managing Transformation in the Digital WorkplaceNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou engage with theories and findings on organizational transformation in the digital working environment. You learn how digital technologies (e.g., AI or algorithmic management) change work practices, routines and organizational structures and what social and sustainability-related consequences this has. In the end you can apply theoretical concepts to practical cases and develop supported recommendations for change processes.6 ECTSruns this semesterMGTHN0213Master Thesis Seminar: Strategic ManagementNo ratings for this module yet.Other Electives in ManagementYou prepare your master's thesis in the area of Strategic Management. You will learn how to search, understand and analyze relevant scientific literature, apply methods of data collection and analysis, and structure, write and present a final thesis to an academic audience.6 ECTSruns this semesterMGTHN0090Start-up law for founders of family enterprisesNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou will receive an introduction to relevant legal issues in the founding of startups, specifically for founders from family-owned businesses. By the end you will know the basics of German corporate law (in particular GmbH, GbR), the founding process, and typical contractual and financial questions, and you will be able to recognize legal problems in case studies and present reasoned solutions.6 ECTSruns this semesterMGTHN01081.000+ ProjektwocheNo ratings for this module yet.Other Electives in ManagementYou work in an interdisciplinary student team for one week directly with a company partner (SME or industry) on a real operational question. In the end you can assess operational processes and corporate culture, apply innovation processes, develop practically oriented solution strategies, and work across disciplines.3 ECTSno date this semesterCIT643002Advanced International Excursion: Global StrategyNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou participate in an intensive 9-day study abroad excursion (target 2022: Paris) to experience strategies of multinational companies, localization and value creation activities on site. In the end you will communicate more confidently in international business environments and have applied in-depth knowledge of strategic management concepts.9 ECTSno date this semesterMGTHN0084Advanced International Study Trip: Family & non-family firms around the worldNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou participate in a ten-day international field trip, visiting family and non-family businesses as well as international universities. In the end you will be able to apply theoretical frameworks to international business situations and act more confidently in intercultural communication and business transactions.9 ECTSno date this semesterMGTHN0077Advanced Project StudiesNo ratings for this module yet.Other Electives in ManagementIn this module you work in a team on a concrete problem from a company or a similar institution. You apply the theoretical knowledge you have gained during your studies methodically, develop analytical solutions and present them professionally to company and university supervisors.12 ECTSno date this semesterMGTHN0119Advanced Seminar Economics & Econometrics: Economics of EducationNo ratings for this module yet.Other Electives in ManagementIn this seminar you engage with central questions of educational economics: from the importance of human capital for individuals and economic growth to educational biographies and school reforms, as well as university choice, lifelong learning and educational inequality. In the end you will be able to understand scientific studies on the topic, critically evaluate them and summarize the findings into policy recommendations.6 ECTSno date this semesterMGTHN0080Advanced Seminar Economics & Policy: Business-to-Business Contract NegotiationsNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou learn the basics and strategies of contract negotiations between companies, including economic and psychological aspects. After the module you will be able to recognize typical negotiation concepts (e.g. BATNA, ZOPA, Harvard), central tactics and communication as well as emotion aspects, apply them in simulations and respond to the behavior of negotiation partners.6 ECTSno date this semesterWIHN0037Advanced Seminar Economics & Policy: Management practices in (family) enterprisesNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou engage with management practices in companies, with particular emphasis on family businesses. In the end you will understand how management practices are classified, how they differ between firms, and what relationship they have with economic success and working climate.6 ECTSno date this semesterMGTHN0110Advanced Seminar Economics & Policy: Technological Change, AI, and Labor Market Dynamics in Family and Non-Family EnterprisesNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou engage with the economic consequences of Technological change, with a focus on generative AI and its impact on labor markets as well as family- and non-family-owned firms. By the end you will be able to critically read scientific articles on the topic, summarize their findings, and derive your own experimental research designs as well as policy recommendations.6 ECTSno date this semesterMGTHN0171Advanced Seminar Finance & Accounting: Current Research Topics in Empirical Capital Market ResearchNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou choose a current seminar topic from empirical capital market research, research the relevant literature and develop a scientific paper from it. In the end you can summarize the state of the art, critically place it and present the results in a structured way as well as independently answer scientific research questions.6 ECTSno date this semesterWIHN0024Advanced Seminar Innovation & Entrepreneurship: Digital InnovationNo ratings for this module yet.Wahlkatalog: Digital EnterprisesIn the module you prepare for your master's thesis by reading and analyzing scientific literature, methods of data collection and analysis, as well as structuring and writing a scientific work. You also practice presenting your results academically and leading discussions. The thematic focus is on digital innovation, digital platforms, and open forms of organizing innovation.6 ECTSno date this semesterWIHN0017Advanced Seminar Innovation & Entrepreneurship: From Idea to VentureNo ratings for this module yet.Other Electives in ManagementIn this module you develop technology-oriented business ideas further and evaluate their feasibility. You will learn methods of product innovation and development (e.g., Design Thinking, Lean Startup, SCRUM, Stage-Gate) and derive from them a viable business model including a pitch.6 ECTSno date this semesterWIHN0044Advanced Seminar Innovation & Entrepreneurship: Sustainability In Entrepreneurship and Family EnterprisesNo ratings for this module yet.Wahlkatalog: Family EnterpriseThe seminar examines how sustainable entrepreneurship and sustainability management in family businesses can contribute to solving societal challenges. You will learn about opportunities, motives and barriers of sustainable business models and you will be able to assess, at the end, how sustainable ideas are identified, implemented and strategically managed — also using practical examples from the Heilbronn region.6 ECTSno date this semesterWIHN0046Advanced Seminar Management & Marketing: Corporate Social ResponsibilityNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou engage with Corporate Social Responsibility (CSR) from various perspectives: theoretical approaches, critique, relevant actors and drivers as well as management and global aspects. In the end you will be able to understand scientific contributions to CSR, reflect critically and apply concepts to practice examples.6 ECTSno date this semesterMGTHN0096Advanced Seminar Management & Marketing: Digital MarketingNo ratings for this module yet.Other Electives in ManagementIn the seminar you explore research questions related to privacy in Virtual Reality. You will learn to critically analyze scientific literature, identify research gaps, formulate your own research questions, and communicate them in writing and orally.6 ECTSno date this semesterMGTHN0079Advanced Seminar Operations & Supply Chain Management: Digital OperationsNo ratings for this module yet.Wahlkatalog: Digital EnterprisesIn the seminar on Advanced Operations & Supply Chain Management – Digital Operations you will engage with current research issues in Operations Management (e.g., After Sales Service or purchasing). You will learn to read research contributions, independently conduct a literature or numerical study, and present and defend results in writing and orally.6 ECTSno date this semesterWIHN0031Advanced Seminar Operations & Supply Chain Management: Operations ManagementNo ratings for this module yet.Wahlkatalog: Digital EnterprisesIn the main seminar Operations Management you engage with current research questions on topics such as after-sales services or procurement. In the end you will be able to read scientific contributions independently, classify them, and create and defend a seminar-based research paper including presentation.6 ECTSno date this semesterWIHN0022Advanced Seminar Operations & Technology: Analytics in Manufacturing ManagementNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou engage with advanced analytics for manufacturing: algorithms, model building, simulations and theoretical analyses that support decision-making in production. In the end you can work on a research question on data-driven manufacturing optimization, apply suitable methods in depth, and present results professionally.6 ECTSno date this semesterMGTHN0181Advanced Seminar Operations & Technology: Research on the Finance and Operations InterfaceNo ratings for this module yet.Other Electives in ManagementYou study the interaction of finances and operational decisions in companies, e.g. in supply chains. In the end you will understand relevant research questions, follow them mathematically, and derive your own questions for a master's thesis.6 ECTSno date this semesterMGTHN0124Advanced Seminar: Digital Technologies in Operations ManagementNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou analyze current research on digital technologies in Operations Management (e.g. AR/VR, AI, Blockchain, IoT) with a management focus and learn how incentive conflicts and behavior-related aspects arise in technology implementations. In the end you will be able to critically understand research papers, evaluate their results, and transfer them to management recommendations.6 ECTSno date this semesterMGTHN0115Advanced Strategic Management: Theory and PracticeNo ratings for this module yet.Other Electives in ManagementYou engage deeply with theories and current research in the field of Strategic Management. You learn to critically read research literature, to apply theories to real phenomena, and to identify research gaps as well as empirical challenges. In the end you will be able to compare central theories, assess hypothesis structures, and competently engage in scientific discussions in Strategy.6 ECTSno date this semesterMGTHN0086Business ForecastingNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will learn methods and tools for creating business forecasts and applying them. Topics include fundamentals of time series analysis, classical and modern modeling approaches (e.g., ARIMA, hierarchical forecasting, global models), machine-learning models (Random Forest, LGBM, XGBoost) as well as neural networks. By the end you will be able to select appropriate methods, compute forecasts with Python and the nixtla libraries, and present and justify the results.6 ECTSno date this semesterWIHN0032Cases in industry 4.0No ratings for this module yet.Wahlkatalog: Digital EnterprisesYou deal with management questions and practical cases around Industry 4.0 as well as the introduction of digital technologies (Blockchain, IoT, Cloud, AI, AR, VR and similar). In the end you will be able to evaluate current approaches and technologies, analyse companies and supply chains in their context, and derive well-founded recommendations for action.6 ECTSno date this semesterMGTHN0111CEO Leadership SeriesNo ratings for this module yet.Wahlkatalog: Family EnterpriseIn this module you will gain direct insights into strategies and leadership practice from CEOs and top managers. You will learn to critically analyze corporate decisions as well as leadership behavior and use it profitably for your own career and personal development.6 ECTSno date this semesterMGTHN0097Corporate Campus ChallengeNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou learn to recognize user needs, to develop ideas and to translate these into prototypes as well as business models. In the end you will be able to conduct user research, build prototypes, formulate a business case and present your solution professionally.6 ECTSno date this semesterWIHN0014Doing Business in AsiaNo ratings for this module yet.Other Electives in ManagementYou learn about business and cultural differences in important Asian economies (e.g., China, Japan, India, South Korea) and how to apply them. In the end you can analyze institutional frameworks and common business practices, apply intercultural theories and discuss the implications for strategic management decisions.6 ECTSno date this semesterMGTHN0073Economic Analysis of Contracts, Competition and CompaniesNo ratings for this module yet.Other Electives in ManagementYou will learn how different market forms (perfect competition, monopoly, oligopoly, monopolistic competition) work and how anti-competitive practices (e.g., dumping, price-fixing, cartels, horizontal and vertical restraints) can be economically and legally evaluated. In the end you will be able to analyze and discuss cases from corporate practice using economic criteria and relevant European regulation.6 ECTSno date this semesterWIHN0049Empirical Research Project in FinanceNo ratings for this module yet.Other Electives in ManagementIn this module you work in a team on a given research project from empirical capital market research. You learn to systematically evaluate relevant literature, to use capital market data, and to apply econometric and data-analytic software tools in order to conduct and document a self-directed empirical research project.6 ECTSno date this semesterWIHN0020How to launch a platform start-upNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will learn the basics of digital platform business models and understand key concepts such as network effects and the importance of tipping point. In the end you can develop strategies to launch a platform in the startup phase and address the typical challenges.6 ECTSno date this semesterMGTHN0113Managing Legal Sustainability Requirements in Family EnterprisesNo ratings for this module yet.Wahlkatalog: Family EnterpriseYou will learn the legal requirements for corporate sustainability in Europe and how they affect family businesses in the internal market. In the end you will be able to analyze practical cases, distinguish legal provisions from business interests, and derive recommendations for action for companies.6 ECTSno date this semesterMGTHN0154Project and Innovation Management: Design thinking methodologyNo ratings for this module yet.Wahlkatalog: Family EnterpriseIn the seminar you will learn the design-thinking methodology and apply it to develop user-centered solutions for real problems. In the end you will be able to structure design-thinking phases (empathy, ideation, prototyping, iteration) and apply them to innovation questions — for example in family-owned businesses, technology, sustainability, or internal processes; you will also learn how AI can support the process.6 ECTSno date this semesterMGTHN0173Social Media MarketingNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will learn the fundamentals and current topics of Social Media Marketing: from electronic word-of-mouth to endorser/influencer marketing and meme marketing and ‘Cancelling’. By the end you will be able to explain central mechanisms, categorize social media data for marketing purposes, and understand and discuss current research findings.6 ECTSno date this semesterMGTHN0095Sustainable Management - Bridging Economy and Ecology through TechnologyNo ratings for this module yet.Wahlkatalog: Digital EnterprisesYou will learn fundamental concepts of sustainability, ecological principles and the science of climate change. The module shows historical and current technical responses to climate- and environment-related challenges and provides insights into energy efficiency, sustainable energy sources and circular economy. In the end you will be able to explain technical and organizational sustainability solutions, reflect critically and apply them to practical examples.6 ECTSno date this semesterMGTHN0165Transformative Impacts of Generative AI in MarketingNo ratings for this module yet.Other Electives in ManagementYou learn how advanced, conversational AI models (e.g., ChatGPT) can transform marketing processes. By the end you will be able to analyze the impacts of such models on a concrete marketing field (e.g., advertising, product development, branding) and present the results in a structured way.6 ECTSno date this semesterMGTHN0121
4 more modules match, but they are taught in German. Show themAgentic AI Business Cases - Building real AI solutions for a real companyNo ratings for this module yet.Other Electives in ManagementIn diesem Seminar arbeitest du mit einem Partnerunternehmen daran, für einen konkreten Geschäftsprozess eine praktikable Lösung im Bereich Agentic AI zu identifizieren, zu bewerten und prototypisch umzusetzen. Am Ende kannst du KI-Potenziale in Unternehmensprozessen erkennen, wirtschaftlich und technisch bewerten und einen funktionierenden MVP präsentieren.6 ECTSruns this semesterMGT001522Causal Data Science for Business Decision MakingNo ratings for this module yet.Wahlkatalog: Digital EnterprisesDu lernst, wie Ursache-Wirkungs-Fragen in datengetriebener Unternehmensentscheidung beantwortet werden können. Am Ende kannst du Quellen von Verzerrung erkennen, typische Probleme bei Datenerhebung und Generalisierung einschätzen und grundlegende Methoden der kausalen Inferenz (z. B. Instrumentvariablen, Regression Discontinuity, A/B-Tests) konzeptionell anwenden.6 ECTSruns this semesterMGTHN0207Empirical Consumer Research for Marketing DecisionsNo ratings for this module yet.Other Electives in ManagementIn diesem Seminar untersuchst Du einen ausgewählten psychologischen Konstrukt, das für Marketingentscheidungen relevant ist. Du lernst dessen theoretische Grundlagen, wie es das Konsumentenverhalten beeinflusst, und wie sich daraus verwertbare Implikationen für Marketingstrategien ableiten lassen.6 ECTSno date this semesterMGTHN0180Masterclass in Fashion ManagementNo ratings for this module yet.Wahlkatalog: Digital Enterprises6 ECTSno date this semesterMGTHN0202