Modules

15 results

Methods15

Advanced Seminar Management & Marketing: Customer Relationship ManagementNo ratings for this module yet.You learn how companies strategically shape customer relationships to be profitable in the long term. In the end you will be able to apply CRM theories and frameworks to practical situations, calculate CLV, and develop a research-relevant, managerially relevant project based on literature as well as interviews.6 ECTSruns this semesterMGTHN0188Game TheoryNo ratings for this module yet.You learn how to formally model and analyze strategic interactions — in both static and dynamic situations and under complete or incomplete information. In the end you can select appropriate equilibrium concepts and analyze strategic problems in economics and management (e.g. negotiation, price formation, signaling, reputation) with game theory.6 ECTSruns this semesterMGTHN0182Marketing ResearchNo ratings for this module yet.You learn how to plan experiments for consumer and marketing research, conduct them, and analyze the data obtained with multivariate methods. In the end you can design experiments, select appropriate analysis methods, interpret results, and justify statements as well as the limitations of your own research.6 ECTSruns this semesterMGTHN0189Methods and Databases in Empirical FinanceNo ratings for this module yet.You will learn the basics of empirical capital market research: theoretical concepts, common methods for data analysis, as well as handling important financial databases (e.g., Bloomberg, Thomson Reuters, WRDS) and relevant software tools. In the end you will be able to procure, preprocess and analyze data with appropriate analytical procedures, and practically work on simple empirical financial questions.6 ECTSruns this semesterMGTHN0185Simulation in Production and LogisticsNo ratings for this module yet.You learn to develop discrete event-oriented simulations for production and logistics systems and to implement them in Python. In the end you can verify, validate, design experimental plans and analyze outputs as well as present the results of a simulation study.6 ECTSruns this semesterMGTHN0112
10 more in MethodsAdvanced Multivariate AnalysisNo ratings for this module yet.You will learn advanced multivariate procedures of quantitative marketing science and how to apply them. In the end you will be able to plan, conduct and evaluate research projects in marketing, as well as assess external studies in terms of methodology and results.6 ECTSno date this semesterMGTHN0105Advanced Seminar Management & Marketing: Language Analytics and LLMs in MarketingNo ratings for this module yet.You will learn how to systematically analyse large amounts of unstructured text data from customer communications, social media and surveys. In the end you will be able to select, implement and interpret appropriate text analysis methods for research or marketing decisions.6 ECTSno date this semesterMGTHN0196Advanced Seminar Operations & Technology: Quantum ComputingNo ratings for this module yet.You will learn the fundamentals of quantum computing from a management perspective, recognize current technologies and their relevance for companies, in particular for manufacturing operations. In the end you will be able to classify central theoretical concepts, understand current research directions, and analyze and implement realistic solution approaches for practical cases.6 ECTSno date this semesterMGTHN0194Applied Case Study MethodologyNo ratings for this module yet.You will learn to apply the Case-Study method as it is used at top universities and in consulting. In the end you will analytically work through real management and strategy problems in case studies and clearly present proposed solutions.6 ECTSno date this semesterMGTHN0107Deep Learning and Decision MakingNo ratings for this module yet.You learn modern deep-learning models and their mathematical foundations as well as their application in research and industry. In the end you will understand current research papers on deep learning, know classical and state-of-the-art models (e.g., CNN, RNN, Self-Supervised Learning, GPT) and be able to practically implement deep-learning projects.6 ECTSno date this semesterMGTHN0203Intelligent Scheduling: Algorithms, Complexity, and AI in OperationsNo ratings for this module yet.You deal with automated, intelligent planning systems for modern production environments. In the end you will understand the complexity of scheduling problems, apply exact and approximate solution approaches, and use AI-supported heuristics for operations planning as well as interpret results for management and operation.6 ECTSno date this semesterMGTHN0200Marketing AnalyticsNo ratings for this module yet.You will receive a practice-oriented introduction to Marketing Analytics and you will learn to apply analytical models to marketing questions. In the end you will be able to select appropriate data requirements and methods, analyze marketing data with R, and derive strategic recommendations from the results.6 ECTSno date this semesterMGTHN0179Meta-Analysis in Management Research: Techniques and ApplicationsNo ratings for this module yet.You will learn how to quantitatively synthesize and interpret existing empirical findings in management through meta-analyses. In the end you will be able to systematically identify studies, calculate effect sizes, examine moderators, and independently conduct a meta-analysis as well as derive implications for research and practice.6 ECTSno date this semesterMGTHN0175Research Methods in Business PsychologyNo ratings for this module yet.You learn central methodological principles of industrial and organizational psychology. In the end you will be able to formulate research questions, design and conduct studies, as well as analyze and interpret data from surveys and experiments.6 ECTSno date this semesterMGTHN0186Stochastic Models in Production and LogisticsNo ratings for this module yet.You will learn how uncertainties in production and logistics systems are modeled and analyzed. In the end, you will be able to model systems with Markov chains, queuing models and Markov decision processes, calculate performance metrics and interpret the results.6 ECTSno date this semesterMGTHN0157
2 more modules match, but they are taught in German. Show themApplied Regression AnalysisNo ratings for this module yet.Du lernst wichtige Methoden der Regressionsanalyse und wendest sie praktisch an. Am Ende verstehst du die Grundlagen des linearen Regressionsmodells, kannst ausgewählte fortgeschrittene Themen (z. B. nichtlineare Daten, Dauer-, Panel- und Mehrebenendaten) einordnen und weißt, welche Verfahren bei Endogenität und Selektionsproblemen eingesetzt werden.6 ECTSruns this semesterMGTHN0150Empirical Consumer Research for Marketing DecisionsNo ratings for this module yet.In diesem Seminar untersuchst Du einen ausgewählten psychologischen Konstrukt, das für Marketingentscheidungen relevant ist. Du lernst dessen theoretische Grundlagen, wie es das Konsumentenverhalten beeinflusst, und wie sich daraus verwertbare Implikationen für Marketingstrategien ableiten lassen.6 ECTSno date this semesterMGTHN0180