Advanced Seminar Management & Marketing: Corporate Social Responsibility

What it is about

You engage with Corporate Social Responsibility (CSR) from various perspectives: theoretical approaches, critique, relevant actors and drivers as well as management and global aspects. In the end you will be able to understand scientific contributions to CSR, reflect critically and apply concepts to practice examples.

What you will be able to do

• Know different perspectives of CSR research in Strategic Management
• Read, understand and critically reflect on scientific literature
• Build a basic understanding of research methods in Strategic Management
• Develop discussion and argumentation skills on CSR literature
• Apply and analyze CSR concepts in real-world examples

What the module consists of

• Seminar / DiscussionStudents present topics, discuss and deepen literature
• Written tasksShort essays on applying concepts to real-world practice examples

Teaching method

• PresentationsStudents deepen literature knowledge and convey content
• Discussions in the seminarFoster critical reflection and exchange of different perspectives
• Short essaysApplication of developed concepts to real-world examples
• HandoutsCompact summary of the presentation to support the discussion