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Advanced Multivariate Analysis

MGTHN0105Methods6 ECTSEnglishwinter semesterLehrstuhl für Digital Marketing (Prof. Meißner)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn advanced multivariate procedures of quantitative marketing science and how to apply them. In the end you will be able to plan, conduct and evaluate research projects in marketing, as well as assess external studies in terms of methodology and results.

What you will be able to do

  • describe and select relevant uni- and multivariate techniques
  • recognize prerequisites for the use of the techniques
  • apply statistical procedures correctly to marketing problems
  • report analysis results in a traceable and understandable manner

What the module consists of

  • VorlesungConveying the theory of multivariate analysis procedures
  • Übung / Gruppenarbeitjointly solving practice problems to apply the methods

Teaching method

  • Lecture-style InputIntroduction to methods and models
  • gemeinsame Übungsbearbeitung in der KlassePractice applying and interpreting analyses
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Official page in TUMonline · Details are not binding.