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How to launch a platform start-up

MGTHN0113Specialization in Management6 ECTSEnglishwinter semesterProfessur für Innovation and Digitalization (N.N.) (TUM Campus Heilbronn)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You will learn the basics of digital platform business models and understand key concepts such as network effects and the importance of tipping point. In the end you can develop strategies to launch a platform in the startup phase and address the typical challenges.

What you will be able to do

  • Understand digital platforms as a business model
  • Develop strategies for launching a platform
  • Recognize the importance of tipping point and network effects
  • Apply tools to overcome challenges in the launch process

What the module consists of

  • VorlesungConveys theoretical foundations and concepts
  • Case Study GruppenarbeitApplication of what has been learned to real platform start-ups for case analysis and solution development

Teaching method

  • LectureBuilds a solid theoretical understanding of the concepts and methods
  • Case studiesEnable practical application and group work on real examples
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Official page in TUMonline · Details are not binding.