Digital Business Models

What it is about

You learn how digital technologies are changing industries and what opportunities arise from them for new business models and value creation. In the end you can design digital business model innovations, manage customer orientation and digital transformation, and assess revenue models and ethical/regulatory aspects.

What you will be able to do

Utilize economics of digital goods and markets for business model innovations
manage customer-oriented digital transformation with innovation, Digital Marketing and Customer Analytics
systematically develop innovation opportunities
design and evaluate business model innovations
translate creator motivation in content business models into strategies for creator business
diagnose the growth of startups and assess capital acquisition
evaluate various revenue models
recognize ethical challenges and regulatory risks

What the module consists of

Lectureintroduces concepts, links theory with examples and actively engages students
Exercisesapply the content to practical tasks, case studies and metric calculations for deepening

Teaching method

Vorlesung (Lecture)introduce concepts, theory transmission and illustrative examples
Übungen/Hands-on-Sessionspractical application of the content through tasks, case studies and discussions
Interaktive Tools (z.B. Mentimeter, YouTube), Flipchart, PowerPointsupporting the mediation and activation of students

What you should already know

recommended

Assessment

Written examWritten testProject workReportPresentationOral examPortfolioListening comprehension

Closed‑book multiple‑choice examination, 60 minutes duration, no aids, counts for 100% of the grade. The questions cover, among other things, the economics of digital goods and markets, design and evaluation of business model innovations and content business models, customer-oriented digital transformation, startup growth, as well as ethical and regulatory aspects.

Exam date26.02. · 08:30–09:30

Reading list

Iansiti, M.; Lakhani, K. R. - Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
Parker, G. G.; Van Alstyne, M. W.; Choudary, S. P. - Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You

Dates

LectureDigital Business Models - Lecture (MGTHN0206)

Tue08:15–09:45
D.1.08, Seminarraum (1901.01.108)
15× · 13.10.–02.02.
- 13.10.
- 20.10.
- 27.10.
- 03.11.
- 10.11.
- 17.11.
- 24.11.
- 01.12.
- 08.12.
- 15.12.
- 22.12.
- 12.01.
- 19.01.
- 26.01.
- 02.02.

ExerciseDigital Business Models - Exercise (MGTHN0206)

Wed08:15–09:45
D.1.08, Seminarraum (1901.01.108)
15× · 14.10.–03.02.
- 14.10.
- 21.10.
- 28.10.
- 04.11.
- 11.11.
- 18.11.
- 25.11.
- 02.12.
- 09.12.
- 16.12.
- 23.12.
- 13.01.
- 20.01.
- 27.01.
- 03.02.

From the current semester, not binding.

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