Economics and Management of Platforms

What it is about

You will learn how digital platforms (e.g., Uber, iOS, Airbnb) work, what economic principles underlie them and how they transform markets. In the end you will be able to analyze platforms from an economic and management perspective and assess strategies for successful establishment and governance of platforms.

What you will be able to do

• Understand digital platform concepts from management and economic perspectives
• Assess the economic impacts of platforms
• Explain the economic principles of platforms
• Develop and evaluate strategies for effective platform management
• Improve analytical and diagnostic problem-solving skills
• Strengthen critical thinking and interpretive abilities
• Expand oral presentation and argumentation skills

What the module consists of

• Introductory sessionprovides an introduction to key concepts and academic writing
• Seminar with discussions and presentationsMain component: interactive discussions and participants' presentations; home preparation is central

Teaching method

• Lectures-like introductionto convey fundamental concepts and academic writing
• Interactive discussions and student presentationsto foster deep understanding, critical engagement and presentation skills
• Independent preparationThe primary learning work is done by participants preparing for the sessions