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Advanced Seminar Innovation & Entrepreneurship: From Idea to Venture

WIHN0044Electives in Management6 ECTSEnglishsummer semesterProfessur für Entrepreneurship and Family Enterprises (Prof. Bird) (TUM Campus Heilbronn)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

In this module you develop technology-oriented business ideas further and evaluate their feasibility. You will learn methods of product innovation and development (e.g., Design Thinking, Lean Startup, SCRUM, Stage-Gate) and derive from them a viable business model including a pitch.

What you will be able to do

  • Understand an Entrepreneurial Mindset
  • Evaluate suitable co-founders and strategic partners
  • Develop the business idea into a product/service
  • Design the business model
  • Pitch the business idea convincingly
  • Apply principles of Lean Startup, Design Thinking, SCRUM and Stage-Gate

What the module consists of

  • LectureProvision of theoretical foundations on founding processes and entrepreneurial mindset
  • WorkshopDesign-Thinking workshop for practical application of innovation methods
  • Guest lecturesPractical perspectives and insights into entrepreneurial action
  • Pitch simulationSimulation of a real pitch event for presenting the project work

Teaching method

  • Lecture with presentationsIntroduction to theories and methods for idea development and evaluation
  • Discussions/Experience exchangeFostering an experiential learning climate through questions and feedback
  • Design Thinking WorkshopPractical application of innovation methods for product development
  • Guest speakersSupplementation with practical insights and examples from the startup reality
  • Simulated pitchPractice and examination situation for presenting the developed business idea
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Official page in TUMonline · Details are not binding.