Advanced Seminar Innovation & Entrepreneurship: Family Enterprises in the Digital Age

What it is about

In this Advanced Seminar you will learn how digital transformation changes family-owned businesses and what opportunities and risks arise from it. In the end you will be able to analyze digital business models and technology management in the context of family enterprises and formulate concrete recommendations for digitization processes.

What you will be able to do

• Understand digital transformation and relevant technologies
• Analyze the strengths and weaknesses of family-owned businesses
• Assess opportunities and risks of digitization for family firms
• Understand concepts of digital business models, platforms and ecosystems
• Analyze the importance of technology management for performance and survival of family businesses
• Classify future work concepts in the digital age
• Formulate recommendations for digitization processes in family firms
• Read, evaluate and present scientific works
• Apply literature research as well as data collection and analysis
• Write a structured seminar paper

What the module consists of

• LectureConveying the theoretical foundations of digital transformation in family businesses
• DiscussionJoint exchange and discussion of the content to promote experiential learning
• Case studiesApplication of what has been learned to concrete real-world examples
• Guest lecturesPractical knowledge and insights from the corporate world

Teaching method

• Lecture with PowerPointIntroduction and structuring of the theoretical content
• Open exchange / DiscussionDeepening through interaction and exchange of experiences
• Case studiesPractice-oriented application and problem solving
• Guest speakersSupplementing theory with practical perspectives