Modules

73 results

Electives in Management73

Advanced Seminar Finance & Accounting: Current research Topics in Digital FinanceNo ratings for this module yet.Advanced SeminarIn this seminar you will select a current research topic from the field Digital Finance and based on that create a comprehensive literature review as well as a scientific elaboration. At the end you will be able to critically summarize the most important scientific contributions to the chosen topic, systematically answer research questions and place the results in a financial science context.6 ECTSruns this semesterWIHN0013Advanced Seminar Innovation & Entrepreneurship: Organization StudiesNo ratings for this module yet.Advanced SeminarYou engage with current questions of how organizations cope with pressure from AI, sustainability, talent mobility and crises. You learn theoretical approaches to organization studies and apply them to analyze a theory-based research question or a practical organizational problem.6 ECTSruns this semesterMGTHN0212Advanced Seminar Innovation and Entrepreneurship: Topics in Corporate EntrepreneurshipNo ratings for this module yet.Advanced SeminarYou engage with Corporate Entrepreneurship: fundamentals, strategies and practical approaches to promote and sustain entrepreneurial action in established companies over the long term. At the end you can critically analyze research literature, identify research gaps and formulate your own scientific questions.6 ECTSruns this semesterWIHN0028Advanced Seminar Management & Marketing: Customer Relationship ManagementNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how companies strategically shape customer relationships to be profitable in the long term. In the end you will be able to apply CRM theories and frameworks to practical situations, calculate CLV, and develop a research-relevant, managerially relevant project based on literature as well as interviews.6 ECTSruns this semesterMGTHN0188Advanced Seminar Management & Marketing: Emotional Measurement for Consumer ResearchNo ratings for this module yet.Advanced SeminarYou will learn how emotions are measured and interpreted in consumer research and marketing. You will acquire practical skills for recording skin conductance (electrodermal activity) and for the automated analysis of facial expressions, and you will conduct your own small experiment, analyze the data, and document the results.6 ECTSruns this semesterMGTHN0209
68 more in Electives in ManagementAdvanced Seminar Management & Marketing: Eyetracking and Decision MakingNo ratings for this module yet.Advanced SeminarYou will learn how to plan, conduct and evaluate Eyetracking experiments. In the end you will be able to independently formulate a research question, implement a small Eyetracking experiment in the lab, statistically analyze the data and present as well as document the results in writing.6 ECTSruns this semesterMGTHN0116Advanced Seminar Management & Marketing: Strategic ManagementNo ratings for this module yet.Advanced SeminarYou prepare for the master thesis by learning to search for, understand and analyze scientific literature and to apply appropriate methods for data collection and data analysis. You also learn to structure, write and present your results to an academic audience and to discuss them.6 ECTSruns this semesterMGTHN0071Advanced Seminar Management & Marketing: Virtual Reality Applications in Marketing ResearchNo ratings for this module yet.Advanced SeminarYou will design, technically implement, and empirically test VR-supported experiments for market research. In the end you will be able to develop VR scenarios with Unity and C#, plan study designs, collect data, and present and technically document your results.6 ECTSruns this semesterMGTHN0183Advanced Seminar Operations & Technology Management: Business Analytics and its Application in HealthcareNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how Big Data and Business Analytics are used to solve management problems in healthcare. By the end you will be able to formulate scientific questions, select appropriate datasets and models, and present results scientifically both orally and in writing.6 ECTSruns this semesterWIHN0034Advanced Seminar Operations & Technology Management: Methods of Advanced Analytics and ApplicationsNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou engage with current research topics from Operations & Technology Management, specifically with intelligent orchestration, planning and decision support in networked manufacturing environments. You will learn to model problems, apply suitable algorithms (e.g., optimization, deep learning, possibly quantum computing) and develop solutions for real case studies. In the end you can independently analyze, model and present in a documented way a research or practice problem in Operations/OR/Advanced Analytics.6 ECTSruns this semesterMGTHN0198Advanced Seminar Operations & Technology: Immersive Technologies for Business and OperationsNo ratings for this module yet.Advanced SeminarYou deal with Virtual and Augmented Reality from a technical and management-oriented perspective. You learn hardware and software basics, develop prototype VR/AR applications in Unity, and evaluate their use in production, quality assurance, training, remote support and customer experience.6 ECTSruns this semesterMGTHN0177Campus Challenge: Successful Investing with AI and Large Language ModelsNo ratings for this module yet.Electives in Finance & AccountingYou develop in a group a systematic equity investment strategy that uses AI techniques and/or Large Language Models (LLMs) or advanced chatbots. In the end you can justify, implement, evaluate, and scientifically document and present an empirically grounded strategy.6 ECTSruns this semesterMGTHN0122CEO Strategy SeriesNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn this module you meet CEOs and managers of real companies and gain insights into their strategic decisions—from internationalization to M&A to digital transformation and data-driven business models. By the end you will be able to analyze companies and leaders as strategists and link gained theory with practical dialogues.6 ECTSruns this semesterMGTHN0130Data Science in Business and Economics with RNo ratings for this module yet.Electives Economics & PolicyYou work empirically on economic and consumer-related questions with R. In the seminar you learn economic theory, the methodology of data analysis, and under supervision conduct your own analysis on provided data sets. In the end you can perform your own analysis in R, place the results in a theory-based framework, and present them.6 ECTSruns this semesterMGTHN0125Deep Reinforcement LearningNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou will learn modern methods of Reinforcement Learning (RL) and apply them. The module conveys both the theoretical foundations (e.g., Markov decision processes, Monte Carlo, Temporal Difference) as well as current Deep-RL methods (e.g., Q-Learning, DQN, Policy-Gradient methods, PPO, Actor-Critic). By the end you can formulate real problems as RL tasks and implement solution concepts in Python.6 ECTSruns this semesterWIHN0033Digital Business ModelsNo ratings for this module yet.Electives in Innovation & EntrepreneurshipYou learn how digital technologies are changing industries and what opportunities arise from them for new business models and value creation. In the end you can design digital business model innovations, manage customer orientation and digital transformation, and assess revenue models and ethical/regulatory aspects.6 ECTSruns this semesterMGTHN0206Digital FinanceNo ratings for this module yet.Electives in Finance & AccountingYou will receive a comprehensive overview of the field Digital Finance, including current developments such as Robo-Advisors, Crowdfunding, Digital Payments, Cryptocurrencies and underlying digital technologies (e.g., Big Data, Machine Learning, Blockchain). By the end you will be able to assess the opportunities and risks of digital financial products and evaluate their impact on financial market stability and market efficiency.6 ECTSruns this semesterWIHN0012Game TheoryNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou learn how to formally model and analyze strategic interactions — in both static and dynamic situations and under complete or incomplete information. In the end you can select appropriate equilibrium concepts and analyze strategic problems in economics and management (e.g. negotiation, price formation, signaling, reputation) with game theory.6 ECTSruns this semesterMGTHN0182Inventory ManagementNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou learn methods and models for controlling inventory in supply chains. In the end you will be able to analyze inventory problems, apply common inventory control policies and optimize their parameters, as well as use stochastic models to determine safety stocks.6 ECTSruns this semesterWIHN0019Managing Transformation in the Digital WorkplaceNo ratings for this module yet.Electives in Innovation & EntrepreneurshipYou engage with theories and findings on organizational transformation in the digital working environment. You learn how digital technologies (e.g., AI or algorithmic management) change work practices, routines and organizational structures and what social and sustainability-related consequences this has. In the end you can apply theoretical concepts to practical cases and develop supported recommendations for change processes.6 ECTSruns this semesterMGTHN0213Marketing ResearchNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how to plan experiments for consumer and marketing research, conduct them, and analyze the data obtained with multivariate methods. In the end you can design experiments, select appropriate analysis methods, interpret results, and justify statements as well as the limitations of your own research.6 ECTSruns this semesterMGTHN0189Master Thesis Seminar: Strategic ManagementNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou prepare your master's thesis in the area of Strategic Management. You will learn how to search, understand and analyze relevant scientific literature, apply methods of data collection and analysis, and structure, write and present a final thesis to an academic audience.6 ECTSruns this semesterMGTHN0090Methods and Databases in Empirical FinanceNo ratings for this module yet.Electives in Finance & AccountingYou will learn the basics of empirical capital market research: theoretical concepts, common methods for data analysis, as well as handling important financial databases (e.g., Bloomberg, Thomson Reuters, WRDS) and relevant software tools. In the end you will be able to procure, preprocess and analyze data with appropriate analytical procedures, and practically work on simple empirical financial questions.6 ECTSruns this semesterMGTHN0185Python and Advanced Data ScienceNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn how Python is used for Data Science and advanced machine learning techniques. By the end you will be able to prepare, analyze and visualize data with Python, as well as practically implement and evaluate ML models (including deep learning and NLP fundamentals).6 ECTSruns this semesterMGTHN0094Simulation in Production and LogisticsNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou learn to develop discrete event-oriented simulations for production and logistics systems and to implement them in Python. In the end you can verify, validate, design experimental plans and analyze outputs as well as present the results of a simulation study.6 ECTSruns this semesterMGTHN0112Start-up law for founders of family enterprisesNo ratings for this module yet.Electives Economics & PolicyYou will receive an introduction to relevant legal issues in the founding of startups, specifically for founders from family-owned businesses. By the end you will know the basics of German corporate law (in particular GmbH, GbR), the founding process, and typical contractual and financial questions, and you will be able to recognize legal problems in case studies and present reasoned solutions.6 ECTSruns this semesterMGTHN01081.000+ ProjektwocheNo ratings for this module yet.Other Electives in ManagementYou work in an interdisciplinary student team for one week directly with a company partner (SME or industry) on a real operational question. In the end you can assess operational processes and corporate culture, apply innovation processes, develop practically oriented solution strategies, and work across disciplines.3 ECTSno date this semesterCIT643002Advanced International Excursion: Global StrategyNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou participate in an intensive 9-day study abroad excursion (target 2022: Paris) to experience strategies of multinational companies, localization and value creation activities on site. In the end you will communicate more confidently in international business environments and have applied in-depth knowledge of strategic management concepts.9 ECTSno date this semesterMGTHN0084Advanced International Study Trip: Family & non-family firms around the worldNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou participate in a ten-day international field trip, visiting family and non-family businesses as well as international universities. In the end you will be able to apply theoretical frameworks to international business situations and act more confidently in intercultural communication and business transactions.9 ECTSno date this semesterMGTHN0077Advanced Project StudiesNo ratings for this module yet.You work in a team on a concrete, economic-scientific project from practice or research, and you develop scientifically founded solution proposals based on it. In the end you can carry out a project systematically, evaluate results, and present your solution results convincingly.12 ECTSno date this semesterWIHN9684Advanced Seminar Economics & Econometrics: Economics of EducationNo ratings for this module yet.Advanced SeminarIn this seminar you engage with central questions of educational economics: from the importance of human capital for individuals and economic growth to educational biographies and school reforms, as well as university choice, lifelong learning and educational inequality. In the end you will be able to understand scientific studies on the topic, critically evaluate them and summarize the findings into policy recommendations.6 ECTSno date this semesterMGTHN0080Advanced Seminar Economics & Policy: Technological Change, AI, and Labor Market Dynamics in Family and Non-Family EnterprisesNo ratings for this module yet.Advanced SeminarYou engage with the economic consequences of Technological change, with a focus on generative AI and its impact on labor markets as well as family- and non-family-owned firms. By the end you will be able to critically read scientific articles on the topic, summarize their findings, and derive your own experimental research designs as well as policy recommendations.6 ECTSno date this semesterMGTHN0171Advanced Seminar Finance & Accounting: Current Research Topics in Empirical Capital Market ResearchNo ratings for this module yet.Advanced SeminarYou choose a current seminar topic from empirical capital market research, research the relevant literature and develop a scientific paper from it. In the end you can summarize the state of the art, critically place it and present the results in a structured way as well as independently answer scientific research questions.6 ECTSno date this semesterWIHN0024Advanced Seminar Innovation & Entrepreneurship: Digital InnovationNo ratings for this module yet.Advanced SeminarIn the module you prepare for your master's thesis by reading and analyzing scientific literature, methods of data collection and analysis, as well as structuring and writing a scientific work. You also practice presenting your results academically and leading discussions. The thematic focus is on digital innovation, digital platforms, and open forms of organizing innovation.6 ECTSno date this semesterWIHN0017Advanced Seminar Innovation & Entrepreneurship: Family Enterprises in the Digital AgeNo ratings for this module yet.Advanced SeminarIn this Advanced Seminar you will learn how digital transformation changes family-owned businesses and what opportunities and risks arise from it. In the end you will be able to analyze digital business models and technology management in the context of family enterprises and formulate concrete recommendations for digitization processes.6 ECTSno date this semesterMGTHN0055Advanced Seminar Innovation & Entrepreneurship: From Idea to VentureNo ratings for this module yet.Advanced SeminarIn this module you develop technology-oriented business ideas further and evaluate their feasibility. You will learn methods of product innovation and development (e.g., Design Thinking, Lean Startup, SCRUM, Stage-Gate) and derive from them a viable business model including a pitch.6 ECTSno date this semesterWIHN0044Advanced Seminar Innovation & Entrepreneurship: Strategic Decision-Making In Entrepreneurship And Family EnterprisesNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how decision processes in startups and family-owned businesses work and which cognitive biases occur. You will learn methods to reflect your own judgments and to make decision processes more systematic, as well as how to apply the concepts to practice cases and management recommendations.6 ECTSno date this semesterWIHN0045Advanced Seminar Innovation & Entrepreneurship: Sustainability In Entrepreneurship and Family EnterprisesNo ratings for this module yet.Advanced SeminarThe seminar examines how sustainable entrepreneurship and sustainability management in family businesses can contribute to solving societal challenges. You will learn about opportunities, motives and barriers of sustainable business models and you will be able to assess, at the end, how sustainable ideas are identified, implemented and strategically managed — also using practical examples from the Heilbronn region.6 ECTSno date this semesterWIHN0046Advanced Seminar Management & Marketing: Consulting Case MethodsNo ratings for this module yet.Advanced SeminarIn this module you work on Consulting-Case methods: you solve and discuss case studies, learn to identify suitable strategy frameworks and reflect on their application. By the end you will be able to explain selected case methods, classify them critically, and practically apply them to problem solving in consulting cases.6 ECTSno date this semesterMGTHN0151Advanced Seminar Management & Marketing: Corporate Social ResponsibilityNo ratings for this module yet.Advanced SeminarYou engage with Corporate Social Responsibility (CSR) from various perspectives: theoretical approaches, critique, relevant actors and drivers as well as management and global aspects. In the end you will be able to understand scientific contributions to CSR, reflect critically and apply concepts to practice examples.6 ECTSno date this semesterMGTHN0096Advanced Seminar Management & Marketing: Digital MarketingNo ratings for this module yet.Advanced SeminarIn the seminar you explore research questions related to privacy in Virtual Reality. You will learn to critically analyze scientific literature, identify research gaps, formulate your own research questions, and communicate them in writing and orally.6 ECTSno date this semesterMGTHN0079Advanced Seminar Management & Marketing: Language Analytics and LLMs in MarketingNo ratings for this module yet.Advanced SeminarYou will learn how to systematically analyse large amounts of unstructured text data from customer communications, social media and surveys. In the end you will be able to select, implement and interpret appropriate text analysis methods for research or marketing decisions.6 ECTSno date this semesterMGTHN0196Advanced Seminar Marketing, Strategy & Leadership: Digital Marketing - Social Media ResearchNo ratings for this module yet.Advanced SeminarYou learn how social media marketing, consumer behavior and regulation influence each other and which research questions arise from this. In the end you will be able to critically evaluate scientific literature on Social Media Marketing, identify research gaps and formulate and present a well-founded research proposal.6 ECTSno date this semesterMGTHN0070Advanced Seminar Operations & Supply Chain Management: Digital OperationsNo ratings for this module yet.Advanced SeminarIn the seminar on Advanced Operations & Supply Chain Management – Digital Operations you will engage with current research issues in Operations Management (e.g., After Sales Service or purchasing). You will learn to read research contributions, independently conduct a literature or numerical study, and present and defend results in writing and orally.6 ECTSno date this semesterWIHN0031Advanced Seminar Operations & Supply Chain Management: Operations ManagementNo ratings for this module yet.Advanced SeminarIn the main seminar Operations Management you engage with current research questions on topics such as after-sales services or procurement. In the end you will be able to read scientific contributions independently, classify them, and create and defend a seminar-based research paper including presentation.6 ECTSno date this semesterWIHN0022Advanced Seminar Operations & Technology Management: Real-World Applications of Deep Learning and Reinforcement LearningNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how Deep Learning and in particular Reinforcement Learning are applied to real operational questions, with a focus on health management. You will review relevant literature, develop your own research questions and models, choose appropriate algorithms and implement solutions. In the end you will be able to model problems in the health sector, select suitable Deep-/Reinforcement-Learning approaches and prototype them in Python.6 ECTSno date this semesterWIHN0043Advanced Seminar Operations & Technology: Analytics in Manufacturing ManagementNo ratings for this module yet.Advanced SeminarYou engage with advanced analytics for manufacturing: algorithms, model building, simulations and theoretical analyses that support decision-making in production. In the end you can work on a research question on data-driven manufacturing optimization, apply suitable methods in depth, and present results professionally.6 ECTSno date this semesterMGTHN0181Advanced Seminar Operations & Technology: Quantum ComputingNo ratings for this module yet.Advanced SeminarYou will learn the fundamentals of quantum computing from a management perspective, recognize current technologies and their relevance for companies, in particular for manufacturing operations. In the end you will be able to classify central theoretical concepts, understand current research directions, and analyze and implement realistic solution approaches for practical cases.6 ECTSno date this semesterMGTHN0194Advanced Seminar Operations & Technology: Research on the Finance and Operations InterfaceNo ratings for this module yet.Advanced SeminarYou study the interaction of finances and operational decisions in companies, e.g. in supply chains. In the end you will understand relevant research questions, follow them mathematically, and derive your own questions for a master's thesis.6 ECTSno date this semesterMGTHN0124Advanced Strategic Management: Theory and PracticeNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou engage deeply with theories and current research in the field of Strategic Management. You learn to critically read research literature, to apply theories to real phenomena, and to identify research gaps as well as empirical challenges. In the end you will be able to compare central theories, assess hypothesis structures, and competently engage in scientific discussions in Strategy.6 ECTSno date this semesterMGTHN0086Business Analytics with Python and RNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou will learn modern methods of Business Analytics and how to apply them practically with Python and R. The module covers descriptive, predictive and prescriptive analytics. At the end you can select appropriate models, analyse data and implement solutions in Python and R.6 ECTSno date this semesterWIHN0039Business ForecastingNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou will learn methods and tools for creating business forecasts and applying them. Topics include fundamentals of time series analysis, classical and modern modeling approaches (e.g., ARIMA, hierarchical forecasting, global models), machine-learning models (Random Forest, LGBM, XGBoost) as well as neural networks. By the end you will be able to select appropriate methods, compute forecasts with Python and the nixtla libraries, and present and justify the results.6 ECTSno date this semesterWIHN0032CEO Leadership SeriesNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn this module you will gain direct insights into strategies and leadership practice from CEOs and top managers. You will learn to critically analyze corporate decisions as well as leadership behavior and use it profitably for your own career and personal development.6 ECTSno date this semesterMGTHN0097Corporate Campus ChallengeNo ratings for this module yet.Other Electives in ManagementYou learn to recognize user needs, to develop ideas and to translate these into prototypes as well as business models. In the end you will be able to conduct user research, build prototypes, formulate a business case and present your solution professionally.6 ECTSno date this semesterWIHN0014Doing Business in AsiaNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn about business and cultural differences in important Asian economies (e.g., China, Japan, India, South Korea) and how to apply them. In the end you can analyze institutional frameworks and common business practices, apply intercultural theories and discuss the implications for strategic management decisions.6 ECTSno date this semesterMGTHN0073Economic Analysis of Contracts, Competition and CompaniesNo ratings for this module yet.Electives Economics & PolicyYou will learn how different market forms (perfect competition, monopoly, oligopoly, monopolistic competition) work and how anti-competitive practices (e.g., dumping, price-fixing, cartels, horizontal and vertical restraints) can be economically and legally evaluated. In the end you will be able to analyze and discuss cases from corporate practice using economic criteria and relevant European regulation.6 ECTSno date this semesterWIHN0049Economics and Management of PlatformsNo ratings for this module yet.Electives in Innovation & EntrepreneurshipYou will learn how digital platforms (e.g., Uber, iOS, Airbnb) work, what economic principles underlie them and how they transform markets. In the end you will be able to analyze platforms from an economic and management perspective and assess strategies for successful establishment and governance of platforms.6 ECTSno date this semesterWIHN0018Empirical Research Project in FinanceNo ratings for this module yet.Electives in Finance & AccountingIn this module you work in a team on a given research project from empirical capital market research. You learn to systematically evaluate relevant literature, to use capital market data, and to apply econometric and data-analytic software tools in order to conduct and document a self-directed empirical research project.6 ECTSno date this semesterWIHN0020Intelligent Scheduling: Algorithms, Complexity, and AI in OperationsNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou deal with automated, intelligent planning systems for modern production environments. In the end you will understand the complexity of scheduling problems, apply exact and approximate solution approaches, and use AI-supported heuristics for operations planning as well as interpret results for management and operation.6 ECTSno date this semesterMGTHN0200Introduction to Python for Data AnalysisNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou learn the fundamentals of Python and how the language is used for data analysis. By the end you will be able to write simple Python programs, import, clean, analyze, and visualize data, as well as develop and evaluate models.6 ECTSno date this semesterWIHN0048Introduction to Python Programming for Business AnalyticsNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou will learn the basics of programming with Python and how to use Python for simple data analysis tasks. In the end you will be able to apply fundamental language constructs, data structures and programming paradigms in Python and work on simple data-analytic tasks with real datasets.6 ECTSno date this semesterMGTHN0152Machine Learning for Business Analytics and its Applications in BusinessNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou learn how to derive information from data and make it usable for business questions. You prepare data, apply fundamental machine-learning methods (clustering, classification, association rules, predictions) and interpret the results to support decision-making processes in the company.6 ECTSno date this semesterMGTHN0126Managing Legal Sustainability Requirements in Family EnterprisesNo ratings for this module yet.Electives Economics & PolicyYou will learn the legal requirements for corporate sustainability in Europe and how they affect family businesses in the internal market. In the end you will be able to analyze practical cases, distinguish legal provisions from business interests, and derive recommendations for action for companies.6 ECTSno date this semesterMGTHN0154Marketing AnalyticsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will receive a practice-oriented introduction to Marketing Analytics and you will learn to apply analytical models to marketing questions. In the end you will be able to select appropriate data requirements and methods, analyze marketing data with R, and derive strategic recommendations from the results.6 ECTSno date this semesterMGTHN0179Meta-Analysis in Management Research: Techniques and ApplicationsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn how to quantitatively synthesize and interpret existing empirical findings in management through meta-analyses. In the end you will be able to systematically identify studies, calculate effect sizes, examine moderators, and independently conduct a meta-analysis as well as derive implications for research and practice.6 ECTSno date this semesterMGTHN0175Practical Course: Advanced Topics in Constraint Programming and SchedulingNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou engage with advanced methods of constraint programming and scheduling algorithms in the context of networked production systems. In the end you will be able to design and apply constraint-programming approaches, implement selected scheduling algorithms, and analyze results in an operational context.6 ECTSno date this semesterMGTHN0199Project and Innovation Management: Design thinking methodologyNo ratings for this module yet.Electives Economics & PolicyIn the seminar you will learn the design-thinking methodology and apply it to develop user-centered solutions for real problems. In the end you will be able to structure design-thinking phases (empathy, ideation, prototyping, iteration) and apply them to innovation questions — for example in family-owned businesses, technology, sustainability, or internal processes; you will also learn how AI can support the process.6 ECTSno date this semesterMGTHN0173Research Methods in Business PsychologyNo ratings for this module yet.Other Electives in ManagementYou learn central methodological principles of industrial and organizational psychology. In the end you will be able to formulate research questions, design and conduct studies, as well as analyze and interpret data from surveys and experiments.6 ECTSno date this semesterMGTHN0186Social Media MarketingNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn the fundamentals and current topics of Social Media Marketing: from electronic word-of-mouth to endorser/influencer marketing and meme marketing and ‘Cancelling’. By the end you will be able to explain central mechanisms, categorize social media data for marketing purposes, and understand and discuss current research findings.6 ECTSno date this semesterMGTHN0095Stochastic Models in Production and LogisticsNo ratings for this module yet.Electives in Operations & Supply Chain ManagementYou will learn how uncertainties in production and logistics systems are modeled and analyzed. In the end, you will be able to model systems with Markov chains, queuing models and Markov decision processes, calculate performance metrics and interpret the results.6 ECTSno date this semesterMGTHN0157Sustainability AccountingNo ratings for this module yet.Electives in Finance & AccountingYou learn how non-financial corporate information is collected, analyzed and communicated and what role it plays for internal steering as well as for external stakeholder decisions. By the end you can apply relevant standards and legal requirements for sustainability reporting and critically evaluate them.6 ECTSno date this semesterMGTHN0062Sustainable Management - Bridging Economy and Ecology through TechnologyNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn fundamental concepts of sustainability, ecological principles and the science of climate change. The module shows historical and current technical responses to climate- and environment-related challenges and provides insights into energy efficiency, sustainable energy sources and circular economy. In the end you will be able to explain technical and organizational sustainability solutions, reflect critically and apply them to practical examples.6 ECTSno date this semesterMGTHN0165Transformative Impacts of Generative AI in MarketingNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how advanced, conversational AI models (e.g., ChatGPT) can transform marketing processes. By the end you will be able to analyze the impacts of such models on a concrete marketing field (e.g., advertising, product development, branding) and present the results in a structured way.6 ECTSno date this semesterMGTHN0121
5 more modules match, but they are taught in German. Show themApplied Regression AnalysisNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipDu lernst wichtige Methoden der Regressionsanalyse und wendest sie praktisch an. Am Ende verstehst du die Grundlagen des linearen Regressionsmodells, kannst ausgewählte fortgeschrittene Themen (z. B. nichtlineare Daten, Dauer-, Panel- und Mehrebenendaten) einordnen und weißt, welche Verfahren bei Endogenität und Selektionsproblemen eingesetzt werden.6 ECTSruns this semesterMGTHN0150Causal Data Science for Business Decision MakingNo ratings for this module yet.Electives in Innovation & EntrepreneurshipDu lernst, wie Ursache-Wirkungs-Fragen in datengetriebener Unternehmensentscheidung beantwortet werden können. Am Ende kannst du Quellen von Verzerrung erkennen, typische Probleme bei Datenerhebung und Generalisierung einschätzen und grundlegende Methoden der kausalen Inferenz (z. B. Instrumentvariablen, Regression Discontinuity, A/B-Tests) konzeptionell anwenden.6 ECTSruns this semesterMGTHN0207Empirical Consumer Research for Marketing DecisionsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn diesem Seminar untersuchst Du einen ausgewählten psychologischen Konstrukt, das für Marketingentscheidungen relevant ist. Du lernst dessen theoretische Grundlagen, wie es das Konsumentenverhalten beeinflusst, und wie sich daraus verwertbare Implikationen für Marketingstrategien ableiten lassen.6 ECTSno date this semesterMGTHN0180Masterclass in Fashion ManagementNo ratings for this module yet.Electives in Marketing, Strategy & Leadership6 ECTSno date this semesterMGTHN0202Transformers and Large Language ModelsNo ratings for this module yet.Electives in Marketing, Strategy & Leadership6 ECTSruns this semesterMGTHN0210