Modules

28 results

Electives in Management28

Advanced Seminar Finance & Accounting: Current research Topics in Digital FinanceNo ratings for this module yet.Advanced SeminarIn this seminar you will select a current research topic from the field Digital Finance and based on that create a comprehensive literature review as well as a scientific elaboration. At the end you will be able to critically summarize the most important scientific contributions to the chosen topic, systematically answer research questions and place the results in a financial science context.6 ECTSruns this semesterWIHN0013Advanced Seminar Innovation & Entrepreneurship: Organization StudiesNo ratings for this module yet.Advanced SeminarYou engage with current questions of how organizations cope with pressure from AI, sustainability, talent mobility and crises. You learn theoretical approaches to organization studies and apply them to analyze a theory-based research question or a practical organizational problem.6 ECTSruns this semesterMGTHN0212Advanced Seminar Innovation and Entrepreneurship: Topics in Corporate EntrepreneurshipNo ratings for this module yet.Advanced SeminarYou engage with Corporate Entrepreneurship: fundamentals, strategies and practical approaches to promote and sustain entrepreneurial action in established companies over the long term. At the end you can critically analyze research literature, identify research gaps and formulate your own scientific questions.6 ECTSruns this semesterWIHN0028Advanced Seminar Management & Marketing: Emotional Measurement for Consumer ResearchNo ratings for this module yet.Advanced SeminarYou will learn how emotions are measured and interpreted in consumer research and marketing. You will acquire practical skills for recording skin conductance (electrodermal activity) and for the automated analysis of facial expressions, and you will conduct your own small experiment, analyze the data, and document the results.6 ECTSruns this semesterMGTHN0209Advanced Seminar Management & Marketing: Eyetracking and Decision MakingNo ratings for this module yet.Advanced SeminarYou will learn how to plan, conduct and evaluate Eyetracking experiments. In the end you will be able to independently formulate a research question, implement a small Eyetracking experiment in the lab, statistically analyze the data and present as well as document the results in writing.6 ECTSruns this semesterMGTHN0116
23 more in Electives in ManagementAdvanced Seminar Management & Marketing: Strategic ManagementNo ratings for this module yet.Advanced SeminarYou prepare for the master thesis by learning to search for, understand and analyze scientific literature and to apply appropriate methods for data collection and data analysis. You also learn to structure, write and present your results to an academic audience and to discuss them.6 ECTSruns this semesterMGTHN0071Advanced Seminar Management & Marketing: Virtual Reality Applications in Marketing ResearchNo ratings for this module yet.Advanced SeminarYou will design, technically implement, and empirically test VR-supported experiments for market research. In the end you will be able to develop VR scenarios with Unity and C#, plan study designs, collect data, and present and technically document your results.6 ECTSruns this semesterMGTHN0183Advanced Seminar Operations & Technology Management: Business Analytics and its Application in HealthcareNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how Big Data and Business Analytics are used to solve management problems in healthcare. By the end you will be able to formulate scientific questions, select appropriate datasets and models, and present results scientifically both orally and in writing.6 ECTSruns this semesterWIHN0034Advanced Seminar Operations & Technology: Immersive Technologies for Business and OperationsNo ratings for this module yet.Advanced SeminarYou deal with Virtual and Augmented Reality from a technical and management-oriented perspective. You learn hardware and software basics, develop prototype VR/AR applications in Unity, and evaluate their use in production, quality assurance, training, remote support and customer experience.6 ECTSruns this semesterMGTHN0177Advanced Seminar Economics & Econometrics: Economics of EducationNo ratings for this module yet.Advanced SeminarIn this seminar you engage with central questions of educational economics: from the importance of human capital for individuals and economic growth to educational biographies and school reforms, as well as university choice, lifelong learning and educational inequality. In the end you will be able to understand scientific studies on the topic, critically evaluate them and summarize the findings into policy recommendations.6 ECTSno date this semesterMGTHN0080Advanced Seminar Economics & Policy: Technological Change, AI, and Labor Market Dynamics in Family and Non-Family EnterprisesNo ratings for this module yet.Advanced SeminarYou engage with the economic consequences of Technological change, with a focus on generative AI and its impact on labor markets as well as family- and non-family-owned firms. By the end you will be able to critically read scientific articles on the topic, summarize their findings, and derive your own experimental research designs as well as policy recommendations.6 ECTSno date this semesterMGTHN0171Advanced Seminar Finance & Accounting: Current Research Topics in Empirical Capital Market ResearchNo ratings for this module yet.Advanced SeminarYou choose a current seminar topic from empirical capital market research, research the relevant literature and develop a scientific paper from it. In the end you can summarize the state of the art, critically place it and present the results in a structured way as well as independently answer scientific research questions.6 ECTSno date this semesterWIHN0024Advanced Seminar Innovation & Entrepreneurship: Digital InnovationNo ratings for this module yet.Advanced SeminarIn the module you prepare for your master's thesis by reading and analyzing scientific literature, methods of data collection and analysis, as well as structuring and writing a scientific work. You also practice presenting your results academically and leading discussions. The thematic focus is on digital innovation, digital platforms, and open forms of organizing innovation.6 ECTSno date this semesterWIHN0017Advanced Seminar Innovation & Entrepreneurship: Family Enterprises in the Digital AgeNo ratings for this module yet.Advanced SeminarIn this Advanced Seminar you will learn how digital transformation changes family-owned businesses and what opportunities and risks arise from it. In the end you will be able to analyze digital business models and technology management in the context of family enterprises and formulate concrete recommendations for digitization processes.6 ECTSno date this semesterMGTHN0055Advanced Seminar Innovation & Entrepreneurship: From Idea to VentureNo ratings for this module yet.Advanced SeminarIn this module you develop technology-oriented business ideas further and evaluate their feasibility. You will learn methods of product innovation and development (e.g., Design Thinking, Lean Startup, SCRUM, Stage-Gate) and derive from them a viable business model including a pitch.6 ECTSno date this semesterWIHN0044Advanced Seminar Innovation & Entrepreneurship: Strategic Decision-Making In Entrepreneurship And Family EnterprisesNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how decision processes in startups and family-owned businesses work and which cognitive biases occur. You will learn methods to reflect your own judgments and to make decision processes more systematic, as well as how to apply the concepts to practice cases and management recommendations.6 ECTSno date this semesterWIHN0045Advanced Seminar Innovation & Entrepreneurship: Sustainability In Entrepreneurship and Family EnterprisesNo ratings for this module yet.Advanced SeminarThe seminar examines how sustainable entrepreneurship and sustainability management in family businesses can contribute to solving societal challenges. You will learn about opportunities, motives and barriers of sustainable business models and you will be able to assess, at the end, how sustainable ideas are identified, implemented and strategically managed — also using practical examples from the Heilbronn region.6 ECTSno date this semesterWIHN0046Advanced Seminar Management & Marketing: Consulting Case MethodsNo ratings for this module yet.Advanced SeminarIn this module you work on Consulting-Case methods: you solve and discuss case studies, learn to identify suitable strategy frameworks and reflect on their application. By the end you will be able to explain selected case methods, classify them critically, and practically apply them to problem solving in consulting cases.6 ECTSno date this semesterMGTHN0151Advanced Seminar Management & Marketing: Corporate Social ResponsibilityNo ratings for this module yet.Advanced SeminarYou engage with Corporate Social Responsibility (CSR) from various perspectives: theoretical approaches, critique, relevant actors and drivers as well as management and global aspects. In the end you will be able to understand scientific contributions to CSR, reflect critically and apply concepts to practice examples.6 ECTSno date this semesterMGTHN0096Advanced Seminar Management & Marketing: Digital MarketingNo ratings for this module yet.Advanced SeminarIn the seminar you explore research questions related to privacy in Virtual Reality. You will learn to critically analyze scientific literature, identify research gaps, formulate your own research questions, and communicate them in writing and orally.6 ECTSno date this semesterMGTHN0079Advanced Seminar Management & Marketing: Language Analytics and LLMs in MarketingNo ratings for this module yet.Advanced SeminarYou will learn how to systematically analyse large amounts of unstructured text data from customer communications, social media and surveys. In the end you will be able to select, implement and interpret appropriate text analysis methods for research or marketing decisions.6 ECTSno date this semesterMGTHN0196Advanced Seminar Marketing, Strategy & Leadership: Digital Marketing - Social Media ResearchNo ratings for this module yet.Advanced SeminarYou learn how social media marketing, consumer behavior and regulation influence each other and which research questions arise from this. In the end you will be able to critically evaluate scientific literature on Social Media Marketing, identify research gaps and formulate and present a well-founded research proposal.6 ECTSno date this semesterMGTHN0070Advanced Seminar Operations & Supply Chain Management: Digital OperationsNo ratings for this module yet.Advanced SeminarIn the seminar on Advanced Operations & Supply Chain Management – Digital Operations you will engage with current research issues in Operations Management (e.g., After Sales Service or purchasing). You will learn to read research contributions, independently conduct a literature or numerical study, and present and defend results in writing and orally.6 ECTSno date this semesterWIHN0031Advanced Seminar Operations & Supply Chain Management: Operations ManagementNo ratings for this module yet.Advanced SeminarIn the main seminar Operations Management you engage with current research questions on topics such as after-sales services or procurement. In the end you will be able to read scientific contributions independently, classify them, and create and defend a seminar-based research paper including presentation.6 ECTSno date this semesterWIHN0022Advanced Seminar Operations & Technology Management: Real-World Applications of Deep Learning and Reinforcement LearningNo ratings for this module yet.Advanced SeminarIn this seminar you will learn how Deep Learning and in particular Reinforcement Learning are applied to real operational questions, with a focus on health management. You will review relevant literature, develop your own research questions and models, choose appropriate algorithms and implement solutions. In the end you will be able to model problems in the health sector, select suitable Deep-/Reinforcement-Learning approaches and prototype them in Python.6 ECTSno date this semesterWIHN0043Advanced Seminar Operations & Technology: Analytics in Manufacturing ManagementNo ratings for this module yet.Advanced SeminarYou engage with advanced analytics for manufacturing: algorithms, model building, simulations and theoretical analyses that support decision-making in production. In the end you can work on a research question on data-driven manufacturing optimization, apply suitable methods in depth, and present results professionally.6 ECTSno date this semesterMGTHN0181Advanced Seminar Operations & Technology: Quantum ComputingNo ratings for this module yet.Advanced SeminarYou will learn the fundamentals of quantum computing from a management perspective, recognize current technologies and their relevance for companies, in particular for manufacturing operations. In the end you will be able to classify central theoretical concepts, understand current research directions, and analyze and implement realistic solution approaches for practical cases.6 ECTSno date this semesterMGTHN0194Advanced Seminar Operations & Technology: Research on the Finance and Operations InterfaceNo ratings for this module yet.Advanced SeminarYou study the interaction of finances and operational decisions in companies, e.g. in supply chains. In the end you will understand relevant research questions, follow them mathematically, and derive your own questions for a master's thesis.6 ECTSno date this semesterMGTHN0124