Advanced Seminar Management & Marketing: Strategic Management

What it is about

You prepare for the master thesis by learning to search for, understand and analyze scientific literature and to apply appropriate methods for data collection and data analysis. You also learn to structure, write and present your results to an academic audience and to discuss them.

What you will be able to do

• Define, explain and apply key concepts of strategic management
• read and critically evaluate scientific literature
• independently write a scientific seminar paper
• present results in writing and orally in an academic way
• strengthen critical thinking and argumentation skills
• participate in scientific discussions and defend your own arguments

What the module consists of

• Introductory session (lecture-like)Conveying core topics and scientific writing
• Student presentationsPresentation and discussion of individual seminar papers

Teaching method

• Lecture-like introductionProvides an overview of core topics and scientific writing
• Individual presentations and plenary discussionTrains presentation skills, discussion and critical appraisal