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Advanced Seminar Management & Marketing: Consulting Case Methods

MGTHN0151Electives in Management6 ECTSEnglishsummer semesterProfessur für Strategic Management (Prof. Li) (TUM Campus Heilbronn)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

In this module you work on Consulting-Case methods: you solve and discuss case studies, learn to identify suitable strategy frameworks and reflect on their application. By the end you will be able to explain selected case methods, classify them critically, and practically apply them to problem solving in consulting cases.

What you will be able to do

  • Know important consulting methods for case processing
  • Identify suitable strategy frameworks
  • Explain and critically reflect on selected case frameworks
  • Apply methods to solve real consulting problems
  • Build a basic understanding of the theoretical foundations of case methods

What the module consists of

  • Vorlesung / SeminarLecturer inputs combined with case work and discussions
  • FallstudienarbeitIndependent case work in person and as assignments

Teaching method

  • Lecture-style inputConveying the theoretical foundations and methods
  • Individuelle Fallbearbeitung in Klasse und als AufgabenPractical application and discussion of the methods
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Official page in TUMonline · Details are not binding.