Business Research Methods

What it is about

You will learn how to answer management questions with data-based, generalizable insights instead of intuition. In the end you will be able to formulate research questions, select appropriate methods, design studies, interpret results and assess their significance and transferability.

What you will be able to do

Identify research questions that can improve organizational performance
Evaluate research methods in terms of advantages and disadvantages and design robust studies
Track the research process and interpret results
Assess the credibility and transferability of research findings
Derive insights and communicate research results effectively
Recognize ethical challenges in planning and conducting research
Use business research methods for informed decision making

What the module consists of

Vorlesungintroduces the research process, concepts and methods and provides illustrative examples
Tutorium/Übungapplication of methods in practice-oriented tasks, group work and presentations

Teaching method

Vorlesungconveys theory, concepts and examples as well as active participation
Tutorials/Übungendeepens through application-oriented tasks, software use and discussions

Dates

Lecture with exerciseBusiness Research Methods (MGTHN0167) MIM Heilbronn2 groups to choose from

ATue10:15–13:45
L.1.10, Seminarraum (1902.01.110)
14× · 13.10.–02.02.
- 13.10.
- 20.10.
- 27.10.
- 03.11.
- 17.11.
- 24.11.
- 01.12.
- 08.12.
- 15.12.
- 22.12.
- 12.01.
- 19.01.
- 26.01.
- 02.02.
BMon14:15–15:45
L.1.10, Seminarraum (1902.01.110)
15× · 12.10.–01.02.
- 12.10.
- 19.10.
- 26.10.
- 02.11.
- 09.11.
- 16.11.
- 23.11.
- 30.11.
- 07.12.
- 14.12.
- 21.12.
- 11.01.
- 18.01.
- 25.01.
- 01.02.

From the current semester, not binding. You attend one of several groups; the timetable automatically suggests the one with the fewest clashes.

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