back to search

Corporate Campus Challenge

WIHN0014Electives in Management6 ECTSEnglishwinter semesterProfessur für Entrepreneurship and Family Enterprises (Prof. Bird) (TUM Campus Heilbronn)
AI-edited module sheet. Based on the TUMonline module description, edited for readability.Original in TUMonline

What it is about

You learn to recognize user needs, to develop ideas and to translate these into prototypes as well as business models. In the end you will be able to conduct user research, build prototypes, formulate a business case and present your solution professionally.

What you will be able to do

  • Application of methods for idea generation and needfinding
  • Creation of design prototypes
  • Development of business plans, presentations and video prototypes
  • Evaluation of ideas with peers, academia and industry partners
  • Development and documentation in a scientific seminar paper

What the module consists of

  • SeminarDiscussions, reflections and supervision in the development of the project work
  • PräsentationPresentation of the business case and the prototype before peers and instructors
  • Schriftliche ArbeitScientific documentation and critical reflection of the business case

Teaching method

  • Seminarbasierter UnterrichtEnables student-led discussions and reflections on business challenges
  • Unabhängige RechercheFor independent development of content and scientific grounding
  • Präsentationsvorbereitung mit FeedbackTo improve communication skills and practice the pitch
No dates in the current semester
There are no course dates for this module this semester, or they haven't been matched yet.

Module ratings

No ratings for this module yet.

Rate this module

Only fill in the categories you can judge – for each one, either stars and text together or nothing at all.

Lecture
Tutorial
Exam

Reviews are automatically checked before they are published.

Official page in TUMonline · Details are not binding.