Advanced Seminar Innovation & Entrepreneurship: Strategic Decision-Making In Entrepreneurship And Family Enterprises

What it is about

In this seminar you will learn how decision processes in startups and family-owned businesses work and which cognitive biases occur. You will learn methods to reflect your own judgments and to make decision processes more systematic, as well as how to apply the concepts to practice cases and management recommendations.

What you will be able to do

• Understand the basics of behavioral decision research
• Know decision-making situations of entrepreneurs and family businesses under uncertainty
• Assess the influence of judgment biases on entrepreneurial decisions
• Apply strategies to reduce your own biases and make reflective decisions
• Transfer concepts to group decisions and crisis situations
• Read scientific articles and critically assess central findings
• Present complex research work in an understandable way
• Research scientific literature and structure and write a seminar paper
• Apply basic methods for data collection and questionnaire design

What the module consists of

• Lecture / SeminarConveying theoretical foundations and discussion of the contents
• Exercises / SimulationsApplication of what is learned in real or simulated decision situations
• Guest lecturesPractical insights complement the theoretical perspectives
• Seminar paperIndependent in-depth study of a research topic on cognitive biases

Teaching method

• Lectures with PowerPointConveying the theoretical foundations
• Open discussionsEncouraging exchange and experiential learning
• Exercises and online simulations (e.g., Harvard Business School)Practical application and training of decision-making behavior
• Guest lecturesExtension with practical perspectives
• Independent elaboration of a seminar paper (including questionnaire design or literature review)Deepening scientific work and research skills