Modules

15 results

Electives in Management15

Advanced Seminar Management & Marketing: Customer Relationship ManagementNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how companies strategically shape customer relationships to be profitable in the long term. In the end you will be able to apply CRM theories and frameworks to practical situations, calculate CLV, and develop a research-relevant, managerially relevant project based on literature as well as interviews.6 ECTSruns this semesterMGTHN0188CEO Strategy SeriesNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn this module you meet CEOs and managers of real companies and gain insights into their strategic decisions—from internationalization to M&A to digital transformation and data-driven business models. By the end you will be able to analyze companies and leaders as strategists and link gained theory with practical dialogues.6 ECTSruns this semesterMGTHN0130Marketing ResearchNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how to plan experiments for consumer and marketing research, conduct them, and analyze the data obtained with multivariate methods. In the end you can design experiments, select appropriate analysis methods, interpret results, and justify statements as well as the limitations of your own research.6 ECTSruns this semesterMGTHN0189Master Thesis Seminar: Strategic ManagementNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou prepare your master's thesis in the area of Strategic Management. You will learn how to search, understand and analyze relevant scientific literature, apply methods of data collection and analysis, and structure, write and present a final thesis to an academic audience.6 ECTSruns this semesterMGTHN0090Python and Advanced Data ScienceNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn how Python is used for Data Science and advanced machine learning techniques. By the end you will be able to prepare, analyze and visualize data with Python, as well as practically implement and evaluate ML models (including deep learning and NLP fundamentals).6 ECTSruns this semesterMGTHN0094
10 more in Electives in ManagementAdvanced International Excursion: Global StrategyNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou participate in an intensive 9-day study abroad excursion (target 2022: Paris) to experience strategies of multinational companies, localization and value creation activities on site. In the end you will communicate more confidently in international business environments and have applied in-depth knowledge of strategic management concepts.9 ECTSno date this semesterMGTHN0084Advanced International Study Trip: Family & non-family firms around the worldNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou participate in a ten-day international field trip, visiting family and non-family businesses as well as international universities. In the end you will be able to apply theoretical frameworks to international business situations and act more confidently in intercultural communication and business transactions.9 ECTSno date this semesterMGTHN0077Advanced Strategic Management: Theory and PracticeNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou engage deeply with theories and current research in the field of Strategic Management. You learn to critically read research literature, to apply theories to real phenomena, and to identify research gaps as well as empirical challenges. In the end you will be able to compare central theories, assess hypothesis structures, and competently engage in scientific discussions in Strategy.6 ECTSno date this semesterMGTHN0086CEO Leadership SeriesNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn this module you will gain direct insights into strategies and leadership practice from CEOs and top managers. You will learn to critically analyze corporate decisions as well as leadership behavior and use it profitably for your own career and personal development.6 ECTSno date this semesterMGTHN0097Doing Business in AsiaNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn about business and cultural differences in important Asian economies (e.g., China, Japan, India, South Korea) and how to apply them. In the end you can analyze institutional frameworks and common business practices, apply intercultural theories and discuss the implications for strategic management decisions.6 ECTSno date this semesterMGTHN0073Marketing AnalyticsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will receive a practice-oriented introduction to Marketing Analytics and you will learn to apply analytical models to marketing questions. In the end you will be able to select appropriate data requirements and methods, analyze marketing data with R, and derive strategic recommendations from the results.6 ECTSno date this semesterMGTHN0179Meta-Analysis in Management Research: Techniques and ApplicationsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn how to quantitatively synthesize and interpret existing empirical findings in management through meta-analyses. In the end you will be able to systematically identify studies, calculate effect sizes, examine moderators, and independently conduct a meta-analysis as well as derive implications for research and practice.6 ECTSno date this semesterMGTHN0175Social Media MarketingNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn the fundamentals and current topics of Social Media Marketing: from electronic word-of-mouth to endorser/influencer marketing and meme marketing and ‘Cancelling’. By the end you will be able to explain central mechanisms, categorize social media data for marketing purposes, and understand and discuss current research findings.6 ECTSno date this semesterMGTHN0095Sustainable Management - Bridging Economy and Ecology through TechnologyNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou will learn fundamental concepts of sustainability, ecological principles and the science of climate change. The module shows historical and current technical responses to climate- and environment-related challenges and provides insights into energy efficiency, sustainable energy sources and circular economy. In the end you will be able to explain technical and organizational sustainability solutions, reflect critically and apply them to practical examples.6 ECTSno date this semesterMGTHN0165Transformative Impacts of Generative AI in MarketingNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipYou learn how advanced, conversational AI models (e.g., ChatGPT) can transform marketing processes. By the end you will be able to analyze the impacts of such models on a concrete marketing field (e.g., advertising, product development, branding) and present the results in a structured way.6 ECTSno date this semesterMGTHN0121
4 more modules match, but they are taught in German. Show themApplied Regression AnalysisNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipDu lernst wichtige Methoden der Regressionsanalyse und wendest sie praktisch an. Am Ende verstehst du die Grundlagen des linearen Regressionsmodells, kannst ausgewählte fortgeschrittene Themen (z. B. nichtlineare Daten, Dauer-, Panel- und Mehrebenendaten) einordnen und weißt, welche Verfahren bei Endogenität und Selektionsproblemen eingesetzt werden.6 ECTSruns this semesterMGTHN0150Empirical Consumer Research for Marketing DecisionsNo ratings for this module yet.Electives in Marketing, Strategy & LeadershipIn diesem Seminar untersuchst Du einen ausgewählten psychologischen Konstrukt, das für Marketingentscheidungen relevant ist. Du lernst dessen theoretische Grundlagen, wie es das Konsumentenverhalten beeinflusst, und wie sich daraus verwertbare Implikationen für Marketingstrategien ableiten lassen.6 ECTSno date this semesterMGTHN0180Masterclass in Fashion ManagementNo ratings for this module yet.Electives in Marketing, Strategy & Leadership6 ECTSno date this semesterMGTHN0202Transformers and Large Language ModelsNo ratings for this module yet.Electives in Marketing, Strategy & Leadership6 ECTSruns this semesterMGTHN0210