Modules

19 results

Electives in Management19

Advanced Seminar Management & Marketing: Customer Relationship ManagementNo ratings for this module yet.Other Electives in ManagementYou learn how companies strategically shape customer relationships to be profitable in the long term. In the end you will be able to apply CRM theories and frameworks to practical situations, calculate CLV, and develop a research-relevant, managerially relevant project based on literature as well as interviews.6 ECTSruns this semesterMGTHN0188Advanced Seminar Management & Marketing: Eyetracking and Decision MakingNo ratings for this module yet.Other Electives in ManagementYou will learn how to plan, conduct and evaluate Eyetracking experiments. In the end you will be able to independently formulate a research question, implement a small Eyetracking experiment in the lab, statistically analyze the data and present as well as document the results in writing.6 ECTSruns this semesterMGTHN0116Advanced Seminar Management & Marketing: Strategic ManagementNo ratings for this module yet.Other Electives in ManagementYou prepare for the master thesis by learning to search for, understand and analyze scientific literature and to apply appropriate methods for data collection and data analysis. You also learn to structure, write and present your results to an academic audience and to discuss them.6 ECTSruns this semesterMGTHN0071Advanced Seminar Management & Marketing: Virtual Reality Applications in Marketing ResearchNo ratings for this module yet.Other Electives in ManagementYou will design, technically implement, and empirically test VR-supported experiments for market research. In the end you will be able to develop VR scenarios with Unity and C#, plan study designs, collect data, and present and technically document your results.6 ECTSruns this semesterMGTHN0183Agentic AI in Modern BusinessNo ratings for this module yet.Other Electives in ManagementYou will learn how modern Agentic AI works and how to design and implement LLM-based agents. In the end you will be able to build agents with context management, memory, tool usage, planning and reflection and complete a small Agentic-AI project.3 ECTSruns this semesterMGTHN0211
14 more in Electives in ManagementCampus Challenge: Successful Investing with AI and Large Language ModelsNo ratings for this module yet.Other Electives in ManagementYou develop in a group a systematic equity investment strategy that uses AI techniques and/or Large Language Models (LLMs) or advanced chatbots. In the end you can justify, implement, evaluate, and scientifically document and present an empirically grounded strategy.6 ECTSruns this semesterMGTHN0122Master Thesis Seminar: Strategic ManagementNo ratings for this module yet.Other Electives in ManagementYou prepare your master's thesis in the area of Strategic Management. You will learn how to search, understand and analyze relevant scientific literature, apply methods of data collection and analysis, and structure, write and present a final thesis to an academic audience.6 ECTSruns this semesterMGTHN00901.000+ ProjektwocheNo ratings for this module yet.Other Electives in ManagementYou work in an interdisciplinary student team for one week directly with a company partner (SME or industry) on a real operational question. In the end you can assess operational processes and corporate culture, apply innovation processes, develop practically oriented solution strategies, and work across disciplines.3 ECTSno date this semesterCIT643002Advanced Project StudiesNo ratings for this module yet.Other Electives in ManagementIn this module you work in a team on a concrete problem from a company or a similar institution. You apply the theoretical knowledge you have gained during your studies methodically, develop analytical solutions and present them professionally to company and university supervisors.12 ECTSno date this semesterMGTHN0119Advanced Seminar Economics & Econometrics: Economics of EducationNo ratings for this module yet.Other Electives in ManagementIn this seminar you engage with central questions of educational economics: from the importance of human capital for individuals and economic growth to educational biographies and school reforms, as well as university choice, lifelong learning and educational inequality. In the end you will be able to understand scientific studies on the topic, critically evaluate them and summarize the findings into policy recommendations.6 ECTSno date this semesterMGTHN0080Advanced Seminar Finance & Accounting: Current Research Topics in Empirical Capital Market ResearchNo ratings for this module yet.Other Electives in ManagementYou choose a current seminar topic from empirical capital market research, research the relevant literature and develop a scientific paper from it. In the end you can summarize the state of the art, critically place it and present the results in a structured way as well as independently answer scientific research questions.6 ECTSno date this semesterWIHN0024Advanced Seminar Innovation & Entrepreneurship: From Idea to VentureNo ratings for this module yet.Other Electives in ManagementIn this module you develop technology-oriented business ideas further and evaluate their feasibility. You will learn methods of product innovation and development (e.g., Design Thinking, Lean Startup, SCRUM, Stage-Gate) and derive from them a viable business model including a pitch.6 ECTSno date this semesterWIHN0044Advanced Seminar Management & Marketing: Digital MarketingNo ratings for this module yet.Other Electives in ManagementIn the seminar you explore research questions related to privacy in Virtual Reality. You will learn to critically analyze scientific literature, identify research gaps, formulate your own research questions, and communicate them in writing and orally.6 ECTSno date this semesterMGTHN0079Advanced Seminar Operations & Technology: Research on the Finance and Operations InterfaceNo ratings for this module yet.Other Electives in ManagementYou study the interaction of finances and operational decisions in companies, e.g. in supply chains. In the end you will understand relevant research questions, follow them mathematically, and derive your own questions for a master's thesis.6 ECTSno date this semesterMGTHN0124Advanced Strategic Management: Theory and PracticeNo ratings for this module yet.Other Electives in ManagementYou engage deeply with theories and current research in the field of Strategic Management. You learn to critically read research literature, to apply theories to real phenomena, and to identify research gaps as well as empirical challenges. In the end you will be able to compare central theories, assess hypothesis structures, and competently engage in scientific discussions in Strategy.6 ECTSno date this semesterMGTHN0086Doing Business in AsiaNo ratings for this module yet.Other Electives in ManagementYou learn about business and cultural differences in important Asian economies (e.g., China, Japan, India, South Korea) and how to apply them. In the end you can analyze institutional frameworks and common business practices, apply intercultural theories and discuss the implications for strategic management decisions.6 ECTSno date this semesterMGTHN0073Economic Analysis of Contracts, Competition and CompaniesNo ratings for this module yet.Other Electives in ManagementYou will learn how different market forms (perfect competition, monopoly, oligopoly, monopolistic competition) work and how anti-competitive practices (e.g., dumping, price-fixing, cartels, horizontal and vertical restraints) can be economically and legally evaluated. In the end you will be able to analyze and discuss cases from corporate practice using economic criteria and relevant European regulation.6 ECTSno date this semesterWIHN0049Empirical Research Project in FinanceNo ratings for this module yet.Other Electives in ManagementIn this module you work in a team on a given research project from empirical capital market research. You learn to systematically evaluate relevant literature, to use capital market data, and to apply econometric and data-analytic software tools in order to conduct and document a self-directed empirical research project.6 ECTSno date this semesterWIHN0020Transformative Impacts of Generative AI in MarketingNo ratings for this module yet.Other Electives in ManagementYou learn how advanced, conversational AI models (e.g., ChatGPT) can transform marketing processes. By the end you will be able to analyze the impacts of such models on a concrete marketing field (e.g., advertising, product development, branding) and present the results in a structured way.6 ECTSno date this semesterMGTHN0121
2 more modules match, but they are taught in German. Show themAgentic AI Business Cases - Building real AI solutions for a real companyNo ratings for this module yet.Other Electives in ManagementIn diesem Seminar arbeitest du mit einem Partnerunternehmen daran, für einen konkreten Geschäftsprozess eine praktikable Lösung im Bereich Agentic AI zu identifizieren, zu bewerten und prototypisch umzusetzen. Am Ende kannst du KI-Potenziale in Unternehmensprozessen erkennen, wirtschaftlich und technisch bewerten und einen funktionierenden MVP präsentieren.6 ECTSruns this semesterMGT001522Empirical Consumer Research for Marketing DecisionsNo ratings for this module yet.Other Electives in ManagementIn diesem Seminar untersuchst Du einen ausgewählten psychologischen Konstrukt, das für Marketingentscheidungen relevant ist. Du lernst dessen theoretische Grundlagen, wie es das Konsumentenverhalten beeinflusst, und wie sich daraus verwertbare Implikationen für Marketingstrategien ableiten lassen.6 ECTSno date this semesterMGTHN0180