Modules

59 results

Specialization in Management59

Advanced Seminar in Marketing, Strategy, Leadership & Management: International Marketing StrategyNo ratings for this module yet.Specialization in Management: Management & MarketingYou deal with marketing strategy for small and medium-sized enterprises (the Mittelstand) in an international context. In the end you can create a practice-oriented marketing plan that covers goals, measures, budget and metrics.6 ECTSruns this semesterMGT001310Advanced Seminar Marketing, Strategy, Leadership & Management: Advanced Research Methods in Leadership and Organisational BehaviorNo ratings for this module yet.Specialization in Management: Management & MarketingIn this module you will learn the entire research process of behavioral research in organizations. You will develop, plan and conduct your own research project and present as well as report the scientific approach and results convincingly.6 ECTSruns this semesterWIB21002Advanced Seminar Marketing, Strategy, Leadership & Management: Advances in Consumer ResearchNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with current research topics in the field of Consumer Behavior, learn theoretical approaches, experimental methods and research designs, and implement your own research ideas. In the end you will be able to formulate research questions, develop hypotheses and apply suitable methods to test them, as well as critically classify results.6 ECTSruns this semesterWIB08001Advanced Seminar Marketing, Strategy, Leadership & Management: Digital Transformation in Companies - Five Modules for Successful ChangeNo ratings for this module yet.Specialization in Management: Management & MarketingYou analyze central questions of digital transformation in companies and acquire scientific methods to examine transformation processes. In the end you can evaluate success factors and KPIs for transformation projects, assess successful corporate transformations, and write as well as present an independent scientific paper.6 ECTSruns this semesterMGT001409Advanced Seminar Marketing, Strategy, Leadership & Management: Generative KI in MarketingNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how generative AI is used in marketing, strategy, and leadership. The module conveys current trends, how modern deep-learning models work (e.g., text-to-image diffusion models like Stable Diffusion and large language models like ChatGPT), and ethical questions. At the end you will be able to distinguish various generative models, generate content (text, image, video) and evaluate their outputs, as well as develop a research proposal on generative AI in marketing.6 ECTSruns this semesterMGT001406
54 more in Specialization in ManagementAdvanced Seminar Marketing, Strategy, Leadership & Management: HR ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn central tasks and instruments of HR management: structure and functions of HR departments, workforce planning, recruitment, selection and integration of employees as well as performance appraisal, motivation, teambuilding and current innovations in the HR field. By the end you will be able to analyze HR processes and design measures for stabilizing and evaluating the performance of the workforce.6 ECTSruns this semesterMGT001339Advanced Seminar Marketing, Strategy, Leadership & Management: Reputation ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingYou deal with the fundamentals and instruments of Reputation Management in organizations. You learn how reputation can be built, protected, evaluated and defended in crisis situations, and you apply methods practically using case studies and simulations.6 ECTSruns this semesterMGT001340Advanced Seminar Marketing, Strategy, Leadership & Management: Technology MarketingNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with research questions in the field of Technology Marketing. In the end you will be able to develop scientific hypotheses, plan and conduct experiments, and apply inferential statistics to the collected data, and present your results in a scientific paper and presentation.6 ECTSruns this semesterMGT001489AI-driven transformation of organizationsNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how Artificial Intelligence is changing industries, work, leadership and business processes. In the end you will be able to analyze the impact of AI on activities and leadership, improve processes with Process Mining and AI-assisted automation, and implement simple AI-agent solutions for organizational use cases.6 ECTSruns this semesterMGT001507Applied Strategy and Organization: Strategies for international CorporationsNo ratings for this module yet.Specialization in Management: Management & MarketingYou deal with strategies of international technology companies, in particular internationalization strategies and digital transformation. In the end you will be able to name central strategy concepts, apply theories and methods of strategic management, and analyze strategic decision processes in international corporations.3 ECTSruns this semesterMGT001472Behavioral Pricing: Insights, Methods, and StrategyNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn classic pricing instruments and compare them with insights from behavioral economics. Based on case studies from B2C and B2B markets, you will develop methodological implications and strategic options to apply Behavioral Pricing in practice.6 ECTSruns this semesterWI001090Designing Work and Careers in Times of TransformationNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how to reflect on work and career in times of change and uncertainty and to shape them in an action-oriented way. In the end you can address professional challenges not only by planning, but also through reflection, exploration and iterative approaches and develop alternatives.3 ECTSruns this semesterMGT001521Digital Marketing & Text AnalyticsNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn how text analytics is used for data-driven decisions in digital marketing. In the module you will cover methods from lexica to machine learning to deep learning, applications such as sentiment analysis, and ethical and practical challenges. At the end you will be able to analyze unstructured text data with R and/or Python and derive relevant, actionable insights.3 ECTSruns this semesterMGT001376Extended Reality for Value Creation for BusinessesNo ratings for this module yet.Specialization in Management: Management & MarketingYou work in interdisciplinary teams on concrete XR solutions for operational value creation. The module conveys fundamentals of AR/VR technologies, business value and adoption, as well as simple prototyping capabilities (Unity) and ends with a mandatory three-day on-site hackathon, in which you develop and present an MVP.6 ECTSruns this semesterMGT001523Introduction to Statistics Using RNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn the basics of statistics and data analysis in R with a focus on reproducible research in psychology. By the end you will be able to apply fundamental R concepts, prepare and visualize data, and perform exploratory analyses, correlations, and simple/multiple linear regressions in a reproducible form (R Markdown).6 ECTSruns this semesterMGT001243Judgment and Decision MakingNo ratings for this module yet.Specialization in Management: Management & MarketingYou will get an introduction to central findings and theories of decision research. You will learn how people judge and decide under risk and uncertainty, which cognitive processes are involved and what role emotions play, how decision-making competence develops over the lifespan, and how to assess and improve decisions.6 ECTSruns this semesterMGT001363Leadership and Strategy in the 21st CenturyNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with theories of disruption, change management, and people management. You gain insights into relevant management literature and the practitioner perspective. In the end you will be able to link theory and empirical research on leadership and strategy with practical application.3 ECTSruns this semesterWI001231Marketing Mobility with Generative AINo ratings for this module yet.Specialization in Management: Management & MarketingIn this module you engage with digital marketing for mobility offers, in particular with the use of generative AI to create social media content. By the end you will be able to make data-driven decisions in the social media context, create AI-assisted marketing content, and develop an end-to-end marketing strategy for an innovative mobility concept.3 ECTSruns this semesterMGT001384Neuroscience for Business and ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingIn this seminar you will learn how neuroscientific insights can improve leadership and collaboration. You will receive foundations about the brain, learn to apply neuroleadership in three areas (emotions, cognition, meaning/trust) and get an outlook on Brain Capital and the protection of brain performance. At the end you will be able to make neuro-aware decisions, manage stress and focus, and design change interventions.3 ECTSruns this semesterMGT001516People & AI in Insurance: Technological Excellence and Empathy as the Key to DifferentiationNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how artificial intelligence creates value in the insurance sector — for customers, employees and investors — and how leadership and culture are influenced in the process. In the course you will develop concrete AI ideas for insurers in teams and present them in a graded pitch. In the end you can analyze, evaluate and design AI-driven differentiation strategies for the insurance industry.3 ECTSruns this semesterMGT001533Psychologische TheorienNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn central theories of social psychology as well as work and organizational psychology and discuss their applicability in work contexts. In the end you will be able to explain these theories based on current scientific evidence, critically evaluate them, and independently design exercises that demonstrate transfer into everyday work life.6 ECTSruns this semesterWI001235Psychology in Organizations: The Social Identity ApproachNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with the social identity approach and its relevance for behaviour and experience in organisations. In the end you will be able to describe central theories, explain their usefulness for organisational questions, and apply the approach to the analysis of real phenomena as well as to deriving practical implications.6 ECTSruns this semesterWI001265Quantitative Research Proposals: Developing an empirical research projectNo ratings for this module yet.Specialization in Management: Management & MarketingYou develop an empirical research project: You learn to find and understand suitable research articles, formulate hypotheses, write scientifically, and present results persuasively. In the end you will know aspects such as plagiarism, reference management, preregistration, and the critical handling of generative AI.6 ECTSruns this semesterMGT001460Smart Start: Financial, Tax, and Legal Fundamentals for Entrepreneurs and EveryoneNo ratings for this module yet.Specialization in Management: Management & MarketingYou will gain practical knowledge on finances, taxes and legal fundamentals that is important for founders and all interested people. At the end you can make informed decisions on form of incorporation, tax optimization and long-term financial planning and you will have developed a personal Smart Start Master Plan for your founding idea.6 ECTSruns this semesterMGT001486Strategies in MNEsNo ratings for this module yet.Specialization in Management: Management & MarketingYou will gain in-depth knowledge of central elements of corporate strategy and concepts and instruments for the management of multinational enterprises (MNEs). By the end of the module you will be able to analyse strategic questions of MNEs and develop well-founded strategy proposals, for example regarding portfolios, growth programs, and internationalisation.6 ECTSruns this semesterWI001128Survey Methods & Data EvaluationNo ratings for this module yet.Specialization in Management: Management & MarketingThe seminar introduces the basics of designing and evaluating online surveys with a practical focus on creating surveys in Qualtrics. By the end you will independently program a short online survey, avoid typical pitfalls in questionnaire design, and control the survey flow including simple experimental logics (e.g. randomization).6 ECTSruns this semesterMGT001496Team Analytics – Data-Driven Racing ChallengeNo ratings for this module yet.Specialization in Management: Management & MarketingYou work in a team on a motorsport-based simulation and compete in a virtual championship as a racing team. You analyze large datasets and develop data-driven strategies and models to optimize vehicle settings and achieve better results in races. In the end you can exploratively analyze data, apply predictive models, and make data-based decisions under uncertainty.3 ECTSruns this semesterMGT001477The Craft and Art of LeadershipNo ratings for this module yet.Specialization in Management: Management & MarketingIn this seminar you explore the nature, content, and function of leadership in organizations. You learn how formal and informal leaders contribute to achieving goals on individual, team, and organizational levels, and how leadership influences both constructive and destructive processes. In the end you will be able to apply leadership models to practical examples and analyze leadership dynamics in teams and organizations.6 ECTSruns this semesterMGT001397The Science of Creativity: from Brain to ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingYou study creativity from the perspectives of psychology, neuroscience and management. You will learn neurocognitive foundations, assessment methods and practical approaches, and you will develop group workshops to promote creativity in the workplace and in everyday life.6 ECTSruns this semesterMGT001324Advanced Seminar Marketing, Strategy, Leadership & Management: Augmented and Virtual RealityNo ratings for this module yet.Specialization in Management: Management & MarketingYou will engage with augmented and virtual reality from a technological and research-oriented perspective. In the end, you will be able to methodically address a scientific question on AR/VR in small groups, plan and conduct an experiment, as well as analyze the data and present the results in a seminar paper and presentation.6 ECTSno date this semesterMGT001478Advanced Seminar Marketing, Strategy, Leadership & Management: Conducting empirical Consumer ResearchNo ratings for this module yet.Specialization in Management: Management & MarketingIn this seminar you prepare for writing your master's thesis. You go through the entire process from identifying a research question through research design, data collection and analysis to submission of the work, and you practice presentations as well as academic writing.6 ECTSno date this semesterMGT001454Advanced Seminar Marketing, Strategy, Leadership & Management: Gaining Competitive Advantage with AINo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn how artificial intelligence can be strategically used to gain competitive advantages across various industries. In the seminar you will work in small groups on a concrete project from planning to scientific elaboration and presentation.6 ECTSno date this semesterMGT001342Advanced Seminar Marketing, Strategy, Leadership & Management: Neurophysiological Methods for Organizational Research and EconomicsNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn Eyetracking as a research method and go through the complete research cycle: from design and data collection to data preprocessing and analysis to presenting the results. In the end you will be able to plan, conduct and scientifically evaluate your own eyetracking experiments as well as assess the applicability of this method in organizational research.6 ECTSno date this semesterWIB21003Advanced Seminar Marketing, Strategy, Leadership & Management: New Tech Venture MarketingNo ratings for this module yet.Specialization in Management: Management & MarketingYou develop a marketing communications concept for the presentation and promotion of a new technology-oriented startup. At the end you will be able to analyze and present the offering, identify target groups for a first test market, formulate suitable core messages, and select appropriate media and channels.6 ECTSno date this semesterMGT001377Advanced Seminar Marketing, Strategy, Leadership & Management: Risk Perception and CommunicationNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with current research on risk perception and risk communication, in particular for health, environmental, and natural hazards. In the end you can explain how people assess risks, which social mechanisms influence public discussion and stigma, and how media and communication shape the perception of risks and crises.6 ECTSno date this semesterWI001290Advanced Seminar Marketing, Strategy, Leadership & Management: Sustainable ConsumptionNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with current research topics on sustainable consumption, consumers in the digital environment, and methods of consumer research. In the end you will be able to structure a scientific topic independently, obtain relevant literature, write a scientific seminar paper, and present the results convincingly as well as moderate discussions.6 ECTSno date this semesterWI001179AI Business StrategyNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn fundamentals of AI (with a focus on machine learning) and of strategy, and you will work step by step to initiate, formulate and implement an AI-driven business strategy. In a group project you will analyze the AI strategy of a real company based on literature, interviews and company documents.6 ECTSno date this semesterMGT001519Career Foundation in Marketing & ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn to systematically plan and reflect on your professional career in the field of Marketing & Management. Through lectures by industry experts and accompanying theory you deepen strategic decision principles for your own career and practice documenting feedback and making it usable for your career path.3 ECTSno date this semesterMGT001513Causal Inference for Business Decision MakingNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn the foundations of causal inference for business decisions: from philosophical differences between correlation and causality to experimental design and modern methods such as instrumental variables and causal machine learning. In the end you will be able to model business problems with counterfactuals, DAGs and appropriate methods and estimate causal effects in R or Python.3 ECTSno date this semesterMGT001512Corporate Governance, Strategy and LeadershipNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how corporate governance, strategy and leadership interact to run a company successfully. By the end you will be able to name central governance principles, apply strategic core questions and concepts, and assess leadership principles and their societal relevance.6 ECTSno date this semesterMGT001385Generative AI in BusinessNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn how Generative AI models can be used for marketing and social media. You will get an overview of current trends, learn to automatically generate text, image, and video data, and assess the quality and ethical implications of generated content. In the end you can implement an end-to-end Generative AI project to solve a real economic problem.6 ECTSno date this semesterMGT001383Introduction to R for Data ScienceNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn the fundamentals of the R programming language for data preparation, analysis and visualization. In the end you will master the basic functions and important packages (e.g. tidyverse) and be able to independently import, format, analyze and visualize data.6 ECTSno date this semesterMGT001367Leading the Decentralized Revolution: Decentralized Autonomous Organizations in PracticeNo ratings for this module yet.Specialization in Management: Management & MarketingYou get a practically oriented introduction to blockchain fundamentals and decentralized organizational forms. By the end you will understand technical concepts (e.g., Proof of Work/Stake, token, NFTs, stablecoins, Layer‑1/Layer‑2 scalability) as well as the workings and applications of DAOs, and you can assess them both theoretically and from a practitioner’s perspective.3 ECTSno date this semesterMGT001453Luxury MarketingNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn how luxury concepts have developed historically, what distinguishes luxury from related concepts, and how consumers perceive and use luxury products to convey status or other signals. You will also learn how luxury brands can be strategically built, maintained, and expanded, and how the classic 4Ps (Product, Price, Promotion, Place) can be used for effective Luxury Marketing.6 ECTSno date this semesterWI001140Management Lessons from Peter DruckerNo ratings for this module yet.Specialization in Management: Management & MarketingYou engage with Peter Drucker's management theory. You will learn which tasks and social responsibility managers have, how Drucker's approaches explain corporate success, and how his theories can be applied to concrete operational situations.6 ECTSno date this semesterWIB21921Micropolitics, negotiations, and power: Your way to the topNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn to recognize informal power plays (micropolitics), negotiation processes and power mechanisms in organizations and to deal with them practically. In the end you can develop strategies, conduct negotiations effectively, and apply interventions for influence and counter-control.6 ECTSno date this semesterMGT001408Models in the study of human behaviorNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn how formal models (mathematically or in programming language) are used to explain human behavior, to empirically test it and to apply it to practical questions (e.g., consulting, policy). By the end you will be able to distinguish different model classes, assess their strengths and limitations, and make rational model decisions for research or applications.6 ECTSno date this semesterMGT001368Open Science: Toward Robust Behavioral ResearchNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn about the background and causes of the replication crisis in empirical disciplines and analyze why important findings are difficult to reproduce. In the end you can recognize problematic research practices and know methods and practices (e.g. preregistration, Open Science, Bayesian analysis) that increase robustness, replicability and transparency.6 ECTSno date this semesterMGT001338Process tracing: Methods and applicationsNo ratings for this module yet.Specialization in Management: Management & MarketingIn this module you will learn about various process-tracing methods used to investigate psychological decision-making processes (e.g., eye movements, verbal protocols, skin conductance, functional imaging, information panels). You will learn which methods are suitable for which questions, which process measures they provide, and how to interpret these data. You will also discuss the limitations of the methods and their application to the development and testing of cognitive process models as well as to the design of interventions to improve decision-making behavior.6 ECTSno date this semesterMGT001337Projektwoche: AI for Strategic Business InnovationNo ratings for this module yet.Specialization in Management: Management & MarketingIn this module you will learn how AI is used in economic application scenarios and what opportunities and limitations come with it. You will obtain both fundamental theory and practical experience by working in interdisciplinary teams on real company problems and, at the end, present a prototypical solution concept.12 ECTSno date this semesterMGT001445Quantitative MarketingNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn quantitative approaches to researching consumer and firm behavior. The module covers models of demand, dynamic behavior, pricing, digital platforms as well as methods of causal inference and data-driven techniques. In the end you will be able to understand relevant studies, assess their assumptions and identification, and translate findings into management and policy implications.6 ECTSno date this semesterMGT001511Quantum Entrepreneurship LaboratoryNo ratings for this module yet.Specialization in Management: Management & MarketingYou work in interdisciplinary teams on real challenges from the Munich Quantum Valley: You develop relevant software prototypes for the quantum industry and work out marketing and business strategies. In the end you present the project at the Demo Day and create a Whitepaper describing the startup idea.3 ECTSno date this semesterWI001258Research in Action: Mastering scientific theory and empirical practiceNo ratings for this module yet.Specialization in Management: Management & MarketingIn this Advanced Seminar you will learn the complete process of empirical research—from formulating the question through research design to data analysis and interpretation. In the end you will be able to independently develop scientific questions, design appropriate studies, perform empirical analyses, and scientifically classify the results.6 ECTSno date this semesterMGT001465Risk ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn fundamentals and modern practices of Risk Management: types of risks, risk perception, decision theories and strategies for risk treatment. In the end you will be able to assess risks, evaluate maturity levels of risk management and apply suitable methods and tools in case studies.5 ECTSno date this semesterMGT001457Sponsorship-linked Marketing (Online-Kurs)No ratings for this module yet.Specialization in Management: Management & MarketingYou learn how sponsorship-linked marketing is built and managed—from the perspectives of sponsors, organizers, media, and consumers. By the end you will be able to design sponsorship portfolios, explain the mechanisms of sponsorship messages, and apply suitable measurement methods for effectiveness control.6 ECTSno date this semesterSG8000160Strategic Decision Making & Business SimulationNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn core concepts and approaches of strategic decision-making and apply them in exercises and a realistic business simulation game. In the end you can structure, analyze, and develop solutions for strategic problems and take responsibility for decisions in a dynamic market environment.6 ECTSno date this semesterMGT001426Successful Adaption of Enterprises in Fast Changing/Disruptive MarketsNo ratings for this module yet.Specialization in Management: Management & MarketingIn this seminar you will learn how companies can respond to rapid and disruptive changes in their markets. By the end you will be able to analyze examples from the IT and energy sectors, identify the need for change, and design strategies as well as practical measures for adaptation.3 ECTSno date this semesterWI001237Value Creation with AI at Scale: Strategy, Tech, People and GovernanceNo ratings for this module yet.Specialization in Management: Management & MarketingYou will learn how companies can create value at scale with AI – strategically, technologically, organizationally and responsibly. In the end you will be able to design a comprehensive AI value-creation strategy (including tech stack, people approach and governance) for a concrete company and convincingly present its benefits as well as risks.3 ECTSno date this semesterMGT001485Working in the Digital AgeNo ratings for this module yet.Specialization in Management: Management & MarketingYou deal with ethical questions in computer games and investigate how such content can influence players. In the end you can recognize ethical problems in games, contextualize them with psychological literature, and assess the findings for economic-scientific questions.3 ECTSno date this semesterWI001236
12 more modules match, but they are taught in German. Show themAdvanced Seminar Marketing, Strategy, Leadership & Management: Angewandte PersonalführungNo ratings for this module yet.Specialization in Management: Management & MarketingIm Modul lernst du zentrale Aspekte der Personalführung kennen — von motivatonstheoretischen Grundlagen bis zur praktischen Anwendung in Organisationen. Du kannst am Ende wissenschaftliche Modelle und Befunde zur Führung und Motivation erklären, Praxisfälle analysieren und daraus Lösungsvorschläge für das Personalmanagement ableiten.6 ECTSno date this semesterMGT000263Advanced Seminar Marketing, Strategy, Leadership & Management: Life Mastery: Essential Human, Social, and Financial Skills They Don’t Teach in SchoolNo ratings for this module yet.Specialization in Management: Management & MarketingYou learn central personal, social and financial competences that are often neglected in school and university. In the end you will be able to apply important principles for career, relationship design and financial planning, as well as didactically prepare and present your own topics.6 ECTSruns this semesterMGT001309Die motivierende Kraft von VisionenNo ratings for this module yet.Specialization in Management: Management & MarketingDu entwickelst eine persönliche, authentische Zukunftsvision und lernst, wie innere Bilder deine Motivation steuern. Am Ende kannst du Visionen von Zielen unterscheiden, eine eigene Vision formulieren und einen konkreten Umsetzungsplan mit ersten Handlungsschritten erstellen.3 ECTSno date this semesterMGT001502Eine psychologische Betrachtung von generativer künstlicher IntelligenzNo ratings for this module yet.Specialization in Management: Management & MarketingIn dem Modul setzt du dich mit psychologischen Fragestellungen rund um generative KI (z. B. Large Language Models wie ChatGPT) auseinander. Nach einer kurzen Einführung in die Funktionsweise solcher Modelle konzentriert sich das Seminar auf aktuelle psychologische Forschung zu Chancen (z. B. Kreativität, Performanz, Produktivität) und Risiken (z. B. Heuristiken, Biases) sowie auf verschiedene Anwendungsfelder wie Organisationen, Health Care sowie Wissenschaft und Forschung. Am Ende kannst du generative KI kritisch aus psychologischer Perspektive beurteilen und Chancen und Risiken in unterschiedlichen Kontexten einschätzen.3 ECTSruns this semesterMGT001452Führungstheorie und -praxisNo ratings for this module yet.Specialization in Management: Management & MarketingDu lernst aktuelle Forschungsergebnisse aus Psychologie und Management zum Thema Führung kennen und setzt diese mit Praxisvorträgen aus der Wirtschaft in Verbindung. Am Ende kannst du zentrale Führungstheorien wiedergeben, kritisch bewerten und ihre Chancen sowie Grenzen für die Praxis einschätzen.3 ECTSruns this semesterMGT001451Management - Geschichte, aktuelle Herausforderungen, PerspektivenNo ratings for this module yet.Specialization in Management: Management & MarketingDu analysierst die Geschichte und Entwicklung der Managementberatung seit der 2. Hälfte des 20. Jahrhunderts und setzt dich mit aktuellen Herausforderungen und Zukunftsperspektiven des Berufsstandes auseinander. Am Ende kannst du zentrale Ansätze der Managementberatung beschreiben, bewerten und auf konkrete betriebliche Fragestellungen anwenden.6 ECTSruns this semesterWIB21001Methoden der Personalauswahl und -entwicklungNo ratings for this module yet.Specialization in Management: Management & MarketingIn diesem Modul erlernst du praxisnahe Methoden der Personalauswahl und der Personalentwicklung. Du wirst befähigt, Auswahlprozesse durchzuführen (von Anforderungsanalyse über Auswahlmethoden bis zum Gutachten) und Entwicklungsmaßnahmen (z. B. Coaching, kommunikative Kompetenz, Teamentwicklung) zu beurteilen und anzuwenden.6 ECTSruns this semesterWI001116Political Stakeholder ManagementNo ratings for this module yet.Specialization in Management: Management & MarketingDu lernst, wie Interessenvertretung (Lobbying) für Unternehmen funktioniert, insbesondere auf Ebene der Europäischen Union. Am Ende kannst du komplexe politische Ausgangslagen analysieren, relevante Akteure identifizieren und passende Instrumente der Interessenvertretung strategisch anwenden.6 ECTSruns this semesterWI001283Praktische Einblicke in die ManagementberatungNo ratings for this module yet.Specialization in Management: Management & MarketingDu bekommst einen praxisnahen Einblick in die Managementberatung: Geschäftsmodelle, typische Einsatzfelder, Anforderungen an Berater*innen sowie Beratungsprozesse und -tools. Am Ende kannst du verschiedene Beratungsansätze voneinander unterscheiden, deine eigenen Kompetenzen darauf abgleichen und in einer Case Study Teile einer Beratungsleistung praktisch anwenden bzw. ein Angebot dafür erstellen.3 ECTSruns this semesterWIB17006Projektwoche: GovTech Innovation Lab: Raus aus dem Bürokratie-DschungelNo ratings for this module yet.Specialization in Management: Management & MarketingDu arbeitest in einer Projektwoche zu GovTech und entwickelst nutzerzentrierte digitale Lösungen für Verwaltungsprobleme. Am Ende kannst du Herausforderungen des öffentlichen Sektors analysieren, Design Thinking anwenden und funktionale Prototypen präsentieren und verteidigen.3 ECTSno date this semesterMGT001480Sex und Konflikt am ArbeitsplatzNo ratings for this module yet.Specialization in Management: Management & MarketingIm Modul setzt Du Dich mit Fragen zu Sex und Geschlecht am Arbeitsplatz sowie mit Konfliktmanagement in Organisationen auseinander. Du lernst, kritische Situationen zu analysieren, ihre rechtlichen, ethischen und zwischenmenschlichen Folgen einzuschätzen und Lösungsansätze zur Konfliktbearbeitung zu bewerten und zu kommunizieren.6 ECTSruns this semesterWI001160Startup Insights: Unlocking Quantum PotentialNo ratings for this module yet.Specialization in Management: Management & MarketingDu lernst in sieben Wochen die Grundlagen der Quantentechnologien kennen und wie sie in verschiedenen Branchen unternehmerisch nutzbar werden können. Am Ende kannst du Einsatzmöglichkeiten von Quantum-Technologien für Geschäftsprobleme einschätzen und ein konkretes Use Case zusammen mit Kommiliton:innen aufbereiten und präsentieren.6 ECTSno date this semesterMGT001466